April 18, 2020
The local community around 🇺🇸 WordCamp Santa Clarita 2020 (120 miles):
Carlsbad, CA, USA
Los Angeles, CA, USA
Los Angeles, CA, USA
Carlsbad, CA, USA
Los Angeles, CA, USA
Mission Viejo, CA, USA
Bakersfield, CA, USA
San Diego, CA, USA
California, United States
Montebello, CA, USA
Anaheim, CA, USA
California, United States
Corona, CA, USA
Los Angeles, CA, USA
California, United States
Santa Monica, CA, USA
Lake Elsinore, CA, USA
Santa Barbara, CA, USA
San Diego, CA, USA
San Diego, CA, USA
San Diego, CA, USA
California, United States
Los Angeles, CA, USA
California, United States
Santa Monica, CA, USA
Castaic, CA, USA
Santa Barbara, CA, USA
Bakersfield, CA, USA
Whittier, CA, USA
Corona, CA, USA
San Diego, CA, USA
➡️ Do you know of any other WordPress folks in this area? Please encourage them to add themselves!
💻 This camp is online and fully remote, so there are technically no Pressers nearby. Check the "Attendees" tab to see who'll be joining you!
Check out the folks who attended 🇺🇸 WordCamp Santa Clarita 2020:
Hilton, NY, USA
You can mark yourself as going to this camp in your account settings!
Jocelyn Mozak
CLONE yourself through AUTOMATION!
Ever catch yourself repeating the same task over and over again? If you can document the steps you can automate it!
From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work.
You will leave this talk will inspire you to look at every task in your business and ask … can this be automated?
Kori Ashton
7 Steps to Sustainability: Improving your business model for freelancers and small businesses
Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes to keep your entrepreneurial dream alive!
Tony Le
Preparing for the Flood. How do you conduct Load Testing to Ready your WordPress site for Viral Events?
90-minute discussion or workshop including 10 minutes of Q&A
So, Beyonce, unbeknownst to you, decides to wear your shirt. A paparazzi snaps her casually walking down Rodeo Drive with it. Suddenly your site explodes and you’re getting angry emails from crazed Beyonce fans about not being able to access it. What happened?! Was it the dreaded DDoS monster? Or did something even worse happen? You went viral..
When your WordPress finally goes live, it’s likely that you’ve probably spent weeks or even months building, iterating and debating about it. The last thing you’re thinking about is testing it. But if you plan on succeeding on the most important days of your business and site, you need to understand how many people can fit in it otherwise you could be leaving thousands on the table when your site goes down.
This talk will cover the philosophy of load testing, why it’s important, and a hands-on session using easy-to-use cloud testing tools. During this workshop, you’ll learn how to setup your own load test! Definitely bring a laptop to this interactive session.
Glenn Zucman
Sustainable WordPress
Business websites tend to stick around as long as a current business has the need for them. When that need goes away, the website also tends to go away. That’s actually a bit sad. It does represent a loss in total knowledge and reference information. But since people mostly want the site for current business activity, it’s sort of OK.
Business activity often shines at WordCamps. Still, there are people who don’t only use WordPress to make money. People also use WordPress to express their identity. To share and grow culture. To expand their humanity. What, in the fullness of time, happens to these WordPress websites? When you stop paying your hosting bill, is your history lost?
Who knows how many people used a self-hosted WordPress.org website to blog about the late Kobe Bryant? The legacy of Kobe’s life is secure. There is zero worry about Kobe being in the history books. The man, his achievements, and his human weaknesses will be remembered.
But.
“Kobe Bryant” isn’t just a list of achievements. His legacy is also tied to how ordinary human beings experienced him. What people blogged about him matters. How many WordPress.org bloggers wrote about Kobe in 2020? How many of those WordPress websites will still be online, accessible, and loading in 2030?
In “Sustainable WordPress” I will explore the issues with online content longevity. Hosting bills. Vulnerabilities in un-updated software. Broken links. I will ask attendees how long they want their content to be online. I will discuss strategies for achieving that longevity.
Saied Abbasi
Theme Development PHP vs. JavaScript
In 2015, Matt Mullenweg suggested that the WordPress community invest some of their time to “learn JavaScript deeply”. Well I am late to the party, and maybe some of you are as well, but Gutenberg is here and JavaScript is amongst us.
This talk is intended to be a humble narrative about my journey to learning JavaScript, and some React. One that is still ongoing, and that has stopped and started a few times.
I was originally a WordPress user, turned webmaster, turned developer. This transition has shaped my perspective on development and hopefully allows me to provide some unique and WordPress-oriented insights into how one might move from a PHP-based, WordPress paradigm to make room for JavaScript and React in our workflows.
We will explore the current evolution of theme development. How JavaScript fits into a WordPress developer’s workflow and where a WordPress developer may end up leaning on an amalgamation of what they know and they may still need to learn. And from that, I hope to open up a conversation about knowing WordPress as a platform and PHP developer, while perhaps not being the best JavaScript developer in the room.
Workshop: Gutenberg Block Party
Yo! It’s time to throw down with Gutenberg!
I’ve embraced Gutenberg from the start and I’ve seen it through it’s humble beginnings as it’s evolved into a rather keen editor. As I work with it I’ve collected some tricks and tips to make it more manageable when I create sharp landing pages and other groovy layouts.
In this workshop, we’ll create a visually pleasing landing page using GeneratePress theme and native Gutenberg blocks.
GeneratePress is a powerful Gutenberg ready theme that allows customizations through the admin customizer. It’s also developer friendly with the ability to add hooks to extend the page layouts. We’ll get as geeky as the crowd allows!
Are you ready to party?
Kara Federow
How Much Does A Hack Cost?
What is the ultimate cost of being hacked? Websites, big and small, get hacked; it’s not a matter of if, but when. So, when it does happen, how much does it cost you, and in what ways? What are some ways that you can prevent being hacked? How much do they generally cost? What is the best way to proceed when dealing with security?
Joseph Dickson
WP_Query, Going Beyond The Loop
The Loop is the WordPress feature that automatically and predictably displays our posts, pages and archives on our websites. Similarly, WP_Query goes further and lets you decide what to retrieve from your database and place it anywhere you like.
Have you ever wanted to display your author’s biography at the bottom of only certain posts? How about an alternate biography displayed in your “Portfolio” category that includes additional contact information?
In this session I will introduce you to WP_Query and how it can be used to solve simple and complex content challenges alike.
Use WordPress to Build Your Brand and Share Your Authentic Voice
There is a growing need for the creation of diverse content from diverse backgrounds. For people of gender, generation, color, culture, and passions to build their Brands and tell their authentic stories.
To share their experiences and to encourage the need for the ability to speak, write, teach and deliver transformative content that tells a story. WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, boys and girls, culturally diverse backgrounds, gender-neutral to gender-specific can be told.
Youth, teens and young adults, American, African, Central American and European. Every Brand and every voice is important. WordPress inspires creativity, innovation, digital voice amplification and collaboration opportunities with the world. All that is takes is the willingness and courage to put thoughts down for others to read.
WordPress provides a stable and scalable platform that can magnify a voice and encourage unity and inclusion on a platform built to share authentic content. WordPress is a platform that allows and encourages the acceptance and tolerance of the human story and says “Share your voice with the world from the United States to Central America to Africa to China and around the world.”
Mark Uraine
Gutenberg and how it’s disrupting WordPress
Gutenberg is on the cusp of completely disrupting WordPress. I’ll talk about how Phase 2 started, how it’s evolved, and where it’s going. We’ll examine the ways in which Gutenberg is going to change WordPress and how the ecosystem can prepare for what’s coming.
Matt Kopala
Stop Guessing: Diagnosing & Fixing WordPress Performance
Speed matters. People are impatient. If your website or a client’s website doesn’t load quickly – within a just a couple of seconds – many visitors will abandon it completely. A slow site means lost time & revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guesses, and not based on real data. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down, and how to fix it. This talk will show you how.
Bill Weissbard
Livin’ off the web – How to set up an offline development area using MAMP and Atom
Sure, making changes to a website, live on the web, is scary! Sure, developing a new and unique website in public view can be embarrassing if the site flops.
Wouldn’t it be nice to be able to develop your website in the privacy of your own desktop and if something goes wrong, have the freedom to just start over?
In this talk you’ll learn how to set up an offline design environment, create a WordPress installation, install a child theme (of course), and learn how to ‘push’ the site up to the web.
The offline tools we’ll be using are free versions of MAMP and Atom.
Wait till you see how easy this really is…
Joey Daoud
Everything You Want to Know About Video and WordPress
Upping your content game from text to video is a huge opportunity to reach a new audience, get more visitors to your site, and slide into a top spot on Google’s search results. But making quality video can sometimes seem time consuming and technically complicated.
In this talk I’ll cover a variety of tools and techniques for creating videos on any budget, turning blog posts into videos on a consistent schedule, creating a video SEO strategy, and how to display and index videos properly on your WordPress site.
Amy Hall
Get more from your email marketing
We love to hate email. And yet, email is still the primary driver of conversation and conversion with your customers. That’s why business owners know they should do more. In fact, as an email marketing expert, 92% of the people I talk to say, “I’m not using my email marketing to its fullest potential.”
Let’s not only reach full potential with your email marketing but make it an effective sales tool for your business. It’s okay if you haven’t used your email marketing for a while, I’ll address how to re-engage your audience, too.
In this talk you’ll learn how to use email to educate, connect with your readers, and grow a loyal following that listens and takes action on your emails. We’ll talk about the benefit of being consistent without being annoying and how your content impacts how readers see, judge, and react to your brand. Consistency in message over time is what actually works. Let’s get your sales funnel working for you.
Aida Marie Correa
A Seat at the Table – Diversity and the Inclusion of Emerging Minorities
As one of the most affordable and accessible platforms for people interested in Technology, WordCamps are a real-life showcase of the growing diversity in the field. However, there is still more work to be done. Increasingly, there are not only more women in tech, but more and more women over 40, as well as, young girls interested in pursuing a career in a STEAM field. Additionally, there are many in underserved communities that are unable to participate because of a lack of access.
As a woman of color, over 50, involved in tech, and STEAM teacher at KidsCamps and having worked with non-profits struggling to bring technology into low-income neighborhoods. I have seen and experienced the challenges first hand. In this interactive talk, I will discuss the different types of people looking for a way to participate in the world of technology and what may be some of the challenges.
I will share some ideas of how we as a WordPress community can be more inclusive, not just at WordCamp, but in places of business. I will also invite participants in hands-on activities as well as discuss and share their ideas that all of us can implement in our local communities and WordPress meet-ups so that everyone can have a seat at the table.
Takeaways; Participants will:
Mari Pfeiffer
10 Things You Need to Create a Website that Attracts & Converts
A really good – no, outstanding! – website is one that attracts the people you most want to do business with, and, converts those visitors into loyal clients. When you have a website that does that, you’ve created another valuable member of your business. But how do you do that? I’ll show you a list of common-sense approaches that work for a variety of businesses and solo entrepreneurs. It’s not a get-rich quick scheme and it’s not some kind of weird code that puts you at the top of Google in five days. It’s a shift in thinking and an application of simple yet sensible content you can put on your site and use in your in-person marketing that will help you speak succinctly and effectively toward your intended audience, and win them over with ease and without sleaze.
Own Your WordPress: From Noob to Knowledgeable
Grow your WordPress expertise with this technical tour of the backend aspects of WordPress. We’ll walk through the ins and outs of WordPress, web hosting, command line and a bit of object oriented programming in one easy-to-understand swoop. Learn about:
Get ready to shift your status from noob to knowledgeable!
How to Create Your First Business Plan
When I started my business in 2011, I didn’t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — basically anything!
In less than eight months, I had to go back to work as an employee because I managed to spend way more money than I earned.
I kept freelancing on the side with no direction whatsoever and finally, I realised that I needed a plan.
It doesn’t matter what your financial goal is for the year or your mission for your small business. Having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.
In this talk I will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.
Sergio Scabuzzo
Give back to WordPress
Have you ever wondered what it takes to help out with the WordPress project code base? What’s a ticket? How do you submit a patch? In this workshop we’ll open a ticket in WordPress’ bug tracker. I’ll work on the ticket in a WordPress development setup, then create and submit the patch to fix the issue. It will hopefully even get accepted and merged into WordPress core at a later time!
You will walk away from this talk knowing all that’s needed to become a WordPress contributor.
Elizabeth Shilling
Block Building
A look at top-level block development for all uses, applications, & beyond.
Covering popular ways to work with Gutenberg blocks. A top-level look at finding different solutions within the options of block building – from working with existing block libraries to block building with redux for custom applications. An overview of the future of block development.
Elizabeth will also discuss block starters, dynamic blocks, block templates, redux, touching briefly on variables, and performance issues.
Genesis or Twenty Twenty?
In the last two years, Genesis has totally integrated with the block editor and partnered with Atomic Blocks to become the single easiest way to get a great-looking site up that will actually tell your visitors what they most want to know about you and whatever you’re offering.
In short, it’s become a content creator’s dream.
But it’s taking me some time to unlearn a few of the habits that made me fall in love with Genesis as a front-end developer/designer. (Would you believe I’ve never had a default theme installed on a production site?)
But in my current life I’m on the Core team! (As a volunteer.) Maybe it’s time to get elbows-deep in Twenty Twenty and see what I can do with it … and let you know what I find.
See you on April 18th?
These are the people that make this event happen. They work tirelessly for weeks and months to plan, coordinate, and execute the best event possible. If you get a chance to thank them, please do!
Scott Dayman (+ add me)
Sumner Davenport (+ add me)
Shannon “SHAZA” Roberts (+ add me)
Tange Brown-Simpson (+ add me)
No restaurants or bars have been recommended for this event.
No attractions have been recommended for this event.
No accommodations have been recommended for this event.
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