🇪🇺 WordCamp Europe 2021

Discussion panel about the present and future of WordPress with Full Site Editing.

Our panelists, highly involved in this new feature will discuss many topics about FSE and how it is going to be a new revolution in the WordPress ecosystem.

Discussion panel about the future of WordPress themes.

Our panelists, highly familiar with the new kind of WordPress themes, will share information and tips about this new WordPress revolution and all the opportunities that brings to the ecosystem.

Discussion panel about the future of WordPress themes.

Our panelists, highly familiar with the new kind of WordPress themes, will share information and tips about this new WordPress revolution and all the opportunities that brings to the ecosystem.

Discussion panel about the future of WordPress themes.

Our panelists, highly familiar with the new kind of WordPress themes, will share information and tips about this new WordPress revolution and all the opportunities that brings to the ecosystem.

Discussion panel about the future of WordPress themes.

Our panelists, highly familiar with the new kind of WordPress themes, will share information and tips about this new WordPress revolution and all the opportunities that brings to the ecosystem.

Discussion panel about the present and future of WordPress with Full Site Editing.

Our panelists, highly involved in this new feature will discuss many topics about FSE and how it is going to be a new revolution in the WordPress ecosystem.

Discussion panel about the present and future of WordPress with Full Site Editing.

Our panelists, highly involved in this new feature will discuss many topics about FSE and how it is going to be a new revolution in the WordPress ecosystem.

This session will provide an introduction on what is contributing to the WordPress project and why you should take part.

You will meet a few of the thousands of contributors across the globe who ‘make’ the software and are part of its thriving community. These contributors will share what inspires them to be involved and highlight why and how you could too.

The panel will be chaired by WordCamp Europe’s Contributing Team members Abha Thakor and Pedro Fonseca.

In this workshop, Javier Arce (Product Designer at Automattic and member of the Make WordPress Design Team), will share some practical tips and tricks on how to start designing for WordPress using Figma.

This workshop is open for everyone that wants to know how the design team at WordPress work. The content will be mostly intended for designers. Previous experience using Figma is desirable but not required to follow through the workshop.

Attendants will learn how to begin contributing to the project, how is the WordPress Design Library organised, and how to structure their Figma files so that their work can shine and follow the WordPress design conventions.

Through contributing to Learn WordPress, you can help give those new or already using WordPress a roadmap for their learning journey. This could be through gaining better understanding of the difference between a post and a page, improving your code skills, or progressing and sharing your skills as a longer term contributor. 

Learn WordPress connects multiple WordPress Make teams, business owners, professionals, and individual users with ways to navigate their journey through WordPress the software and WordPress, the open-source project. 

WordPress.org is made up many different teams. These work together on Learn WordPress, the resource launched at the end of 2020. We are currently working on a proposed roadmap for content that will aim to include learning needs of a wide range of audiences, from a website visitors, designers, and developers, supporting those with accessibility needs. This will help guide future content on http://learn.wordpress.org. Roadmaps to learning are similar to a syllabus of curriculum but presented in a visually organized manner, like a flow-chart. 

Join us if you would like to take part in planning the content that will helps others take the next step in learning about the WordPress platform and its community. Learn WordPress contributors come from a variety of backgrounds. We are content creators, project managers, technical writers, designers, developers, trainers, and teachers. We would like to work with you.

Following the workshop, there will be a breakout session where you can plan out topics or help map existing content on Learn WordPress to the roadmap. Places are limited to 50 for the breakout session.

Join Christopher Churchill and Abha Thakor as they chat to contributors who have been involved in major releases and projects within WordPress.org. They will explore the panel members’ favourite aspects of taking part, the impact it is possible to make, and what contributing has taught them.

Panelists will include: Hauwa Abashiya, Paul Bearne, Estela Rueda, and Robert Windisch. They will also be joined by a number of contributors from other teams on the chat and in the question and answer area after the session.

This will be the final session of Track 2 and be followed by a break before the keynote talk with WordPress co-founder Matt Mullenweg in Track 1.

This session will provide an introduction on what is contributing to the WordPress project and why you should take part.

You will meet a few of the thousands of contributors across the globe who ‘make’ the software and are part of its thriving community. These contributors will share what inspires them to be involved and highlight why and how you could too.

The panel will be chaired by WordCamp Europe’s Contributing Team members Abha Thakor and Pedro Fonseca.

Through contributing to Learn WordPress, you can help give those new or already using WordPress a roadmap for their learning journey. This could be through gaining better understanding of the difference between a post and a page, improving your code skills, or progressing and sharing your skills as a longer term contributor. 

Learn WordPress connects multiple WordPress Make teams, business owners, professionals, and individual users with ways to navigate their journey through WordPress the software and WordPress, the open-source project. 

WordPress.org is made up many different teams. These work together on Learn WordPress, the resource launched at the end of 2020. We are currently working on a proposed roadmap for content that will aim to include learning needs of a wide range of audiences, from a website visitors, designers, and developers, supporting those with accessibility needs. This will help guide future content on http://learn.wordpress.org. Roadmaps to learning are similar to a syllabus of curriculum but presented in a visually organized manner, like a flow-chart. 

Join us if you would like to take part in planning the content that will helps others take the next step in learning about the WordPress platform and its community. Learn WordPress contributors come from a variety of backgrounds. We are content creators, project managers, technical writers, designers, developers, trainers, and teachers. We would like to work with you.

Following the workshop, there will be a breakout session where you can plan out topics or help map existing content on Learn WordPress to the roadmap. Places are limited to 50 for the breakout session.

Through contributing to Learn WordPress, you can help give those new or already using WordPress a roadmap for their learning journey. This could be through gaining better understanding of the difference between a post and a page, improving your code skills, or progressing and sharing your skills as a longer term contributor. 

Learn WordPress connects multiple WordPress Make teams, business owners, professionals, and individual users with ways to navigate their journey through WordPress the software and WordPress, the open-source project. 

WordPress.org is made up many different teams. These work together on Learn WordPress, the resource launched at the end of 2020. We are currently working on a proposed roadmap for content that will aim to include learning needs of a wide range of audiences, from a website visitors, designers, and developers, supporting those with accessibility needs. This will help guide future content on http://learn.wordpress.org. Roadmaps to learning are similar to a syllabus of curriculum but presented in a visually organized manner, like a flow-chart. 

Join us if you would like to take part in planning the content that will helps others take the next step in learning about the WordPress platform and its community. Learn WordPress contributors come from a variety of backgrounds. We are content creators, project managers, technical writers, designers, developers, trainers, and teachers. We would like to work with you.

Following the workshop, there will be a breakout session where you can plan out topics or help map existing content on Learn WordPress to the roadmap. Places are limited to 50 for the breakout session.

In this workshop, we will introduce new Polyglots contributors to translate.wordpress.org.

How to find a suitable translation project, how to suggest a translation, and where to find information about standards and glossaries for your locale. It will also cover how to get involved with your local translation team and how to get your translations approved, so others can benefit from your contributions.

Presenters representing the Polyglots Team will be Theo Gkitsos and Tor-Bjorn Fjellner.

In this workshop, we will introduce new Polyglots contributors to translate.wordpress.org.

How to find a suitable translation project, how to suggest a translation, and where to find information about standards and glossaries for your locale. It will also cover how to get involved with your local translation team and how to get your translations approved, so others can benefit from your contributions.

Presenters representing the Polyglots Team will be Theo Gkitsos and Tor-Bjorn Fjellner.

Does your local community have that blank stare while attending your online meetup? Do you want to get them involved more? In this workshop, our presenters will share 10 ways to get your audience on their feet! 

Practical tips to make your WordPress online events more engaging and welcoming. Many of these tips can apply or be adapted for Meetups, WordCamps or team meetings.

Come and join this session presented by two of the Community’s Team deputies, Angela Jin and Taco Verdonschot.

You don’t need to be a current event organiser to attend.

Does your local community have that blank stare while attending your online meetup? Do you want to get them involved more? In this workshop, our presenters will share 10 ways to get your audience on their feet! 

Practical tips to make your WordPress online events more engaging and welcoming. Many of these tips can apply or be adapted for Meetups, WordCamps or team meetings.

Come and join this session presented by two of the Community’s Team deputies, Angela Jin and Taco Verdonschot.

You don’t need to be a current event organiser to attend.

Join Christopher Churchill and Abha Thakor as they chat to contributors who have been involved in major releases and projects within WordPress.org. They will explore the panel members’ favourite aspects of taking part, the impact it is possible to make, and what contributing has taught them.

Panelists will include: Hauwa Abashiya, Paul Bearne, Estela Rueda, and Robert Windisch. They will also be joined by a number of contributors from other teams on the chat and in the question and answer area after the session.

This will be the final session of Track 2 and be followed by a break before the keynote talk with WordPress co-founder Matt Mullenweg in Track 1.

Herb Miller will give a short tour of Full Site Editing (FSE) in this workshop from his perspective as a contributor to the outreach experiment for this major development in WordPress.

He has created a learning resource which attendees can use to follow on during the workshop.

Herb will give attendees an overview of:

• how to get started
• the components of the Site Editor
• example templates and template parts
• some of the blocks used to create FSE themes
• example themes
• a very few code samples
• some answers to FAQs
• how to become involved
• and many links to other resources

Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.

During this jam-packed session you will understand how to:

• Prioritize with confidence
• Get back time in your day
• Complete more projects in less time
• Focus with precision
• Repeat with every task, goal, and project

Starting out building blocks or experiences for the WordPress block editor can be a bit daunting. Where do I start? Custom blocks, block patterns or just styling core blocks.

In this Talk I will walk through the different options and share the benefits and downsides of each while talking about overall good practices for building great editorial experiences.

Over the past years, APIs have grown to be the engine of the web, with OAuth 2.0 being the standard for enabling secure cross-platform connections to such APIs on behalf of a user. However, setting up OAuth requires extensive technical knowledge of the protocol and the platform. For a distributed ecosystem such as WordPress these are hurdles almost impossible to overcome.

This talk explains how we solved this problem for the Site Kit plugin and various Google APIs. It explores alternate approaches to enable a secure, seamless, and scalable connection between a WordPress site and third-party services to access user data in a way that can be leveraged by other plugins and services as well.

Create your own Invisible CMS, and grow your business!

Invisible CMS is all about leveraging the power of WordPress without marketing WordPress.

You’ll learn to understand that customers don’t focus on a specific CMS, but solutions. And that developers need to provide more than just a custom theme.

Reimagine what you are solving, integrate 3rd party technologies, and sell a solution to grow.

Amid global pandemic, businesses are focused on self-preservation and strategies for rapid development.

Establishing and keeping alive upscale partnerships is a great way to do it, yet many companies struggle with it they do not feel confident approaching potential partners, and once they do, they find the process of contracting difficult and slow.

Often afterwards, the partnership does not yield the expected results, so they let it fade away, turning the initial effort made, as well as the idea of growing through partnerships seem like a pure waste of resources.

But does it really need to be this way?

In this talk, I will share my strategy and tactics as a Key Partnerships Manager at SiteGround for efficiently approaching potential partners and developing winning proposals that will get you noticed, and save your energy, time, and money.

Will share practical guidelines to help you nurture the business relationships you have created, so you increase the chances for success of the collaboration significantly in the long run.

Key takeaways:

• Learn how to create a structured approach for outreach to partners
• Understand the main pitfalls and what not to do
• Het tips for planning out the partnership’s life cycle in order to make it a successful business endeavour.

Most horror stories derived from interacting with clients in the capacity of a freelancer or an agency are caused due to the flawed nature of the presales conversation.

Companies seek a technical partner, but the RFP process is framed as a vendor filter, regardless of the competency of the customer.

How to position yourself as the industry expert instead?

This talk will discuss the main differences between vendors and consultants, how to approach an incoming request, what are the biggest flaws in the RFP process and other nuggets aimed at agencies and solopreneurs serving small and mid-sized clients.

With the hype or Headless, what framework should I use, Let s see the Pros and Cons of these 2 most popular frameworks and WP

Organizational change management is defined as moving an organization and its stakeholders from the current state to a future state.

The extent to which employees are ready, willing and able to adopt change is a key indicator of project success.

Ready, set, change! provides a simple framework for those who are responsible for change but are not change management experts.

In this session, participants learn how to successfully lead organizational change initiatives.

Discover how to approach and implement change and ensure business objectives are met while addressing resistance and delighting stakeholders.

So you think you want to start an SEO campaign? Great! Before you spend any money (or any time) the first thing you need to do is figure out how your customers are looking for you in Google- or IF they are looking for what you have to offer. In this workshop, David will teach you his process to determine whether or not your customers are looking for you in Google and, if they are, what phrases they might use.

WP-CLI is the official command-line interface for WordPress. It provides a collection of commands that can be used to perform various WordPress actions such as plugin & theme installations, core updates, configurations or backups without using a browser.

Marcel Tannich will teach you the basics of WP-CLI and present useful commands to learn more about this powerful WordPress management and development tool.

This workshop is aimed at beginner & advanced WordPress users who are not familiar with the command line yet and are looking for an easy way to get started.

Human beings crave connection with others and these days, many of those connections are made courtesy of the Internet.

As anthropologist Brian Solis once said:

Community is about doing something together that makes belonging matter

So how do you translate that sense of belonging to a digital community and intentionally encourage connection?

In this talk, we’ll cover some actionable steps to foster growth in our online (and someday IRL) communities.

A key focus is an Agile methodology. This can help achieve productivity through increased collaboration and responsiveness to customer/client inquiries and requests.

Agile project management is all about planning the whole of a product in detail before developing it.

The idea is to break complex tasks into manageable tasks that are planned out in detail. A time estimate is assigned to each task. This list of tasks is documented to record the initial estimates and a deadline.

Agile really helps any WordPress projects and ensured that despite the volume of projects, everything remains on track.

There is a common meme in development about how the legacy application shouldn’t be touched, it works, but no one quite knows how or why. We’re going to take a look at ensuring what you leave when you move on from a team, company or leave the industry, is something others would like to inherit instead of the stereotypical legacy application, and how your code, projects and secrets are the legacy you leave behind

As Woocommerce numbers grow it’s time you can do more about your client.

Imagine your client’s model depends on different partners that submit the data through their websites.

Is using the WooCommerce endpoint for creating orders enough?

How about cloning the website by displaying a different theme for a different domain but using the same WooCommerce data?

In this talk, I’ll explain how we managed to create a data hub for orders using WooCommerce and receiving payments from 8 different domains, and orders from 6 more partner sites.

Some of the payment receiving sites have their own payment processor or use different templates for both the site and email notifications.

WordPress has advanced to the point you can drop your SaaS CRM and use WordPress plugins as your CRM. We’ve saved clients thousands of dollars a year adopting WordPress plugins into their marketing tech stacks.

In this training we’ll share with you 4 real client scenarios (GDPR compliant) who have adopted self-hosted CRM solutions to run their business.

Takeaway: You will learn 4 funnels you could use and deploy right away with free plugins found in the repo.

This training is suitable for freelancers, front end developers, agencies and professionals who offer WordPress as a Service.

• Case Study #1:
  Dr. Rouzati offering Botox training
  Lead to Phone Call funnel
• Case Study #2:
  Brain Therapy Clinic offering concusion treatments
  Online Quiz to Consult funnel
• Case Study #3:
  McGuire Financial offering financial services
  Lead to a Webinar funnel
• Case Study #4:
  Dermatology clinic that requires a systems & process funnel (pre-screening)

Web forms should work. No doubt about that. And they should work for all visitors, regardless of device or ability.

Gravity Forms set as goal: to ensure that all forms created with Gravity Forms can be WCAG 2.1 AA compliant. It has been quite an eventful journey and Morgan and Rian are happy to share this with you.

Accessibility always was a focus point of Gravity Forms but, with the fast development of changing accessibility requirements and legislation worldwide, more specialised expertise was needed. Therefore Rian Rietveld, web accessibility specialist from Level Level joined the team.

In this talk we show you the steps we took to test and improve the accessibility of the forms build with Gravity Forms. Like doing an initial audit, training the developers and designers, finding good solutions for issues without breaking existing forms, helping the Q&A team with extra test tools and writing documentation.

This talk is for everyone that wants to enhance the accessibility of a web project and wants to learn the way to implement this in their workflow.

Web forms should work. No doubt about that. And they should work for all visitors, regardless of device or ability.

Gravity Forms set as goal: to ensure that all forms created with Gravity Forms can be WCAG 2.1 AA compliant. It has been quite an eventful journey and Morgan and Rian are happy to share this with you.

Accessibility always was a focus point of Gravity Forms but, with the fast development of changing accessibility requirements and legislation worldwide, more specialised expertise was needed. Therefore Rian Rietveld, web accessibility specialist from Level Level joined the team.

In this talk we show you the steps we took to test and improve the accessibility of the forms build with Gravity Forms. Like doing an initial audit, training the developers and designers, finding good solutions for issues without breaking existing forms, helping the Q&A team with extra test tools and writing documentation.

This talk is for everyone that wants to enhance the accessibility of a web project and wants to learn the way to implement this in their workflow.

Good photographs tell a visual story. You do not have to be a professional photographer to take (and find) quality photos for a website.

Anyone who learns basic photo composition can take top-notch photographs geared specifically for implementation in website design.

Storytelling, composition, layout, effects and equipment will be discussed.

I’ve been OBSESSED w/ building blocks since before Gutenberg was released. I’ve built a BUNCH of custom block plugins over the years. In this workshop I’m going to share the framework I’ve been using for quickly building custom block plugins for WordPress.

End-to-end (E2E) testing is a software testing method that ensures an application works as expected.

In this session, I will show what is end2end testing, it’s types, how it works, how CodeceptJS works with the WordPress plugin, how we can create a test case with CodeceptJS & run this test case before release and how can we create a page object model (POM) to avoid duplication.