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Somewhere around 2017, maybe 2018, I built the Website Copy Framework. It was my method for creating website copy — packaged up at the encouragement of a friend named Paul. He was a web designer. He told me he’d actually used my original freebie to put together a consulting package […]
The Moment They Leave A while back, Andy Crestodina from Orbit Media featured me as a subject matter expert on About pages. One of the points that made the cut was this: don’t use the Hero’s Journey to structure your About page story. The Hero’s Journey is great for writing […]
The Founder Story Gap is the disconnect between the transformational journey a founder has lived and their inability to articulate it in a way that builds trust and drives revenue.