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Why “Having a System” Isn’t the Same as Having an Advantage Here’s a pattern we keep running into with new clients. Two businesses, same size, same industry, same amount of hustle. One of them is automated. The other isn’t. From the outside, they look about the same. Six months later, they don’t. That gap hasContinue reading “Business Automation Isn’t a Strategy”
A Real Case Study If you’ve been following our social media lately, you already know we’ve been publicly dissecting what wasn’t working at FutureLab. First we said we wanted to hack marketing, then we decided to dramatically kill our social media (screenshot of the post), After hosting a funeral, we made a little teaser aboutContinue reading “We’re blowing up our marketing, on purpose.”
A few thoughts from Maria this month on what a keyword that has her thinking about the difference between fast and good. Especially in times when everyone is rushed to automate everything. This month Ralf had a goal: rebuild our Google Ads strategy from the ground up. Nothing too dramatic on the surface: new keywordContinue reading “What a Google Ads keyword taught us about web design”