Basilis Kanonidis

ChatGPT and generative AI has changed the way we do many things, and SEO is no exception. With OpenAI’s recent announcement, individuals and businesses now have the opportunity to create their own custom versions of ChatGPT, known as “GPTs”, through a user-friendly GPT builder. This customization allows for a more targeted application of AI, catering to […]

Introduction In the current competitive business environment, achieving sustainability is a key goal for businesses of all sizes. To make informed decisions and foster growth, understanding both product performance and customer behavior is essential. This is where AARRR and product come into play. In this article, we will delve into the of AARRR and explore […]

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job. […]