🇨🇭 WordCamp Switzerland 2023

Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

Let’s be honest. Maintaining and updating our projects is a necessary evil that no one really enjoys. Wouldn’t it be great if we could completely automate this process, while also offering our clients more security and transparency?

As an end-to-end testing framework, that’s exactly what Playwright can offer. And if you overcome a few hurdles, it fits perfectly into the update process of your WordPress website.

In this talk, I’ll give an introduction to Playwright and insights into some of the challenges we’ve had to overcome on the way to a fully automated update and maintenance process.

WordPress has had an interface for a REST API since version 4.7 (2016, 7
years) and it is still highly underrated. Why is it there and why is it so
important? What can you do with it?

First question, why does this interface exist?
The interface was intended from the beginning to display WordPress on
other sites, for example larger projects and Jamstack sites.- Mullenweg
certainly wanted to create a way to push the concept of Open Data.- They
probably already had the Gutenberg Block Editor in mind (WordPress 5
(2018, 5 years)).

Second question why is it so important?
– Surely because of points 1 and 2 , as just mentioned to drive the Development
for WordPress in general. And because it gets so absolutely out of its PHP
MySQL stack, which allows us to also implement webapps with it and to
open up new business lines, to synchronise news better or to monetarise
press products more easily. The other use cases, wp_remote_get
wp_remote_post , curl, telegram , twitter and interconnected things are also mind blowing, once you can see what it is capable of.

• Website Performance Messen und richtig interpretieren
• Hilfsmittel zur Identifizierung von Performanceproblemen
• WordPress Datenbankstruktur kennen und verstehen
• Optimierungsmöglichkeiten
  • Plugins und Themes
  • PageBuilder& Content-Optimierung
  • Apache vs. Ngix (als Proxy)
  • SQL Querys und Indexes
  • Caching, Fragement Cache, Object Cache (Redis/Memcached)
  • Browser Caching / Expires Header / GZIP Komprimierung
  • Image Compressing & Lazy Load
  • Minimize, Combine
  • Scripts: async, defer
  • Links und Redirects
  • Content Delivery Network (CDN)
  • HTTP/2
  • Cronjobs
  • PHP Version und APCu
• Fragen/Diskussion

In neueren Themes werden Navigations-Menüs immer weniger eingesetzt. Der Navigationsblock bringt neue Möglichkeiten.

An mehreren Beispielen zeige ich die Varianten des Navigationsblockes.

Le Design a souvent eu le rôle du parent pauvre lorsqu’on travaille sur un projet WordPress.
Entre une mauvaise connaissance du fonctionnement de WordPress par les uns et les autres, et une mauvaise communication entre les métiers impliqués dans un projet, il est difficile pour beaucoup de concevoir qu’un projet WordPress peut être à la fois avancé techniquement, ET visuellement.

À travers cette conférence, je propose d’explorer les sujets majeurs qui peuvent aider les créateurs de sites à prendre confiance et développer des projets dont le Design devient une force plutôt qu’une épine dans le pied :

• Préparer son projet WordPress : collaboration et cadre d’expression
• Une conception commune au service d’une production fluide
• Full Site Editing : l’avenir de la collaboration design/tech

Ce contenu se voudra accessible, tout en étant challengeant pour encourager ceux qui n’osent pas encore se lancer dans l’aventure du WordPress Full Custom.

Farben – Schriften – Fotos – Verläufe – Linien – Zwischenräume – Buttons – Spalten – Schatten … Wo und wie platziere ich welche Elemente, und warum?

Überblick über gestalterische Grundlagen, welche (auch!) fürs Web gelten.

In September 2021 the team behind Web3 WP released the first Wapuu NFT (non-fungible token) collection. Wapuu is the lovable, open source, and (un)official mascot of WordPress. Wapuu swag has been created and collected at WordCamps around the world. Web3 WP built a generative art project of 2,222 unique Wapuus that can be minted as an NFT, collected, and traded by the WordPress community on the Ethereum blockchain.

In this talk, I will give an introduction to NFTs in general, how artists and creators can leverage digital collectibles and how I created the Swiss Wapuu NFT Collection that will drop at WordCamp Switzerland 2023. Every WordCamp Switzerland attendee will be eligible to mint a Swiss Wapuu NFT at a very low presale price and receive a t-shirt with the Wapuu they minted. Anybody else will also be able to mint a Swiss Wapuu NFT during the second presale which does not come with the t-shirt, though. This means you have 7 days to mint one of only 27 unique Wapuus, one for each canton.

All you need is a Web3 wallet like Metamask that supports the Polygon blockchain. This is a non-profit NFT project, which means that after covering expenses, all proceeds will be used to support Swiss WordPress meetups and WordCamps.

Just like the Web3 WP Wapuu collection, the Swiss Wapuu NFT collection, is another experiment to explore the intersection of WordPress and Web3.

A travers 5 cas concrets, nous allons voir comment intégrer un site
WordPress à l’écosystème client: ses processus, son système
d’information (ERP, CRM) et ses applications métier.
Quand et comment utiliser du développement WordPress, des solutions
nocode/lowcode, des SaaS, des APIs…

We’ll cover best practices for converting subscribers into clients and retaining existing customers. From cart recovery emails to memberships and loyalty programs, we’ll dive into strategies to get more product reviews, recover abandoned cart revenue, and turn one-time customers into loyal fans.

In today’s fast-paced digital landscape, having a strong online presence has never been more critical for the success of a business. Whether you’re a website owner, manager, or marketer, understanding the key metrics and insights provided by web analytics can give you a competitive edge and help you make informed decisions that drive growth and engagement.

In this talk, we will delve into the world of web analytics and explore the many ways in which it can help you better understand your audience, improve your website’s content, and make data-driven decisions that can take your business to new heights.

Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.

What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?

This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019. 

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace. 

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

In this talk, Remkus will cover everything about making WooCommerce faster. The things you have thought of, but also the things you have not thought of. 

Creating a fast and scalable site for high traffic influxes is something you can prepare for with ease, and Remkus’ talk will give you all the actionables you need. No shortcurts, no platitudes, just steps on how to set up your WooCommerce sites in the best way. 

Additionally, Remkus will also discuss best practices for ongoing maintenance to make sure your site keeps running smoothly, efficiently, and fast!

On September 1, 2023, the new Swiss law on data protection will come into force. All Swiss websites will have to comply with it.

This new law is inspired by the standards of the European GDPR, however, with important nuances, especially at the level of enforcement.

Structure of this conference:

A. Data protection – introduction

1. Importance of data in the digital age
2. Some important stakes and challenges of data protection
3. The European law (GDPR) of 2018

B. The new Swiss data protection law

1. Background and legal-political issues of the new Swiss law
2. Important principles of the new data protection law (transparency, protection of individuals, justification of collected data, etc.)
3. What changes for private individuals
4. What changes for companies

C. Compliance of websites in SwitzerlandSWITZERLAND

1. Know the data collected and used on your own website
2. Eliminate the collection of unnecessary personal data
3. Technical considerations in the context of WordPress
4. Explain to customers/website visitors the purpose and context of personal data collected (writing a privacy policy, etc.)