🇺🇸 WordCamp Northeast Ohio Region 2021

Is there REALLY money sitting out there just waiting for you to put on your WordPress freelance hat and go get it? Absolutely! Let’s talk about different ways to get to it and how to not lose your shirt or sanity along the way! Topics will include Banking, Accounting, Taxes, Filing a Biz name, Invoicing, Time Tracking, and Getting Gigs!

This presentation will focus on empowering minority-owned businesses with clear information, tool recommendations, and effective strategies for marketing success. In part one we’ll discuss your passions, business models, and branding. In part two we’ll talk about building websites and digital marketing.

Your site is finally live! While that might be the end of one story, it is the beginning of another.

Just like a child, a blog requires lots of love and support to grow. Learn how to efficiently take care of your site and avoid many future troubles.

Are you looking to start a career in WordPress? Or change paths? Or progress along your current path? Let’s get real about the opportunities which exist within the WordPress ecosystem. In this session I’ll share what I know about jobs in WordPress and also all my best advice for landing exactly the job you want.

WooCommerce is the world’s most popular open-source eCommerce solution. If you’re curious about how it works or just need a boost getting started, this talk will get you going with an introduction to the WooCommerce plugin, setting it up, and extending WooCommerce to meet your eCommerce needs

It all started with a small blog in 2008. Follow one person’s journey from casual blogger to WordPress developer for the largest extension marketplace for the world’s most popular open-source eCommerce solution. One thing you’ll learn: everyone can find their place in WordPress!

Despite our best efforts, it’s difficult to future-proof a website for accessibility standards.

We will review a holistic approach for the complete lifecycle of an accessible website —including how to iterate on existing content without impacting the hard work you put in during the build.

The WP REST API creates enormous opportunities for WordPress across the entire Internet. Content can be made available anywhere on the Internet. This means new business opportunities for WP developers and agencies.

Web Components are Custom HTML tags that we can create and are part of the browser specification. HMTL code and JavaScript can be wrapped into a Custom HTML tag and used like regular HTML. Think ‘widgets’ or HTML plugins.

Being framework agnostic, we can create our own HTML tags to use in our WP pages, Gutenberg blocks or even create HTML/JS/CSS ‘plugins’ to deploy in any HTML site. In two lines of code, an HTML tag and a reference to a JavaScript file, we can use WP as a micro app/service in any site, able to be programmatically configured as needed.

With WP deployed as a highly functional component in any other site, the opportunities for increased exposure and business opportunities are now available to us.

This expands WP out from 1/3 into 100% Internet. A new metric emerges, not just how many WP sites there are, but how many sites ‘use’ WP.

This talk will be split between the technology and the business implications and uses.

What if I told you that your customers are your best sales reps? That by encouraging sharing and self-promotion by your customers, you can grow your brand. It’s true. (And you don’t even have to pay “influencers” if you don’t want to.) You can build your brand (and boost sales, referrals, and loyalty) by building a community around your products, services, and agency. In this talk Michelle will share some of the best practices in building community. She will address Facebook groups, social media strategy, community engagement, and the role of the customer success team in all of it. Learn what works (and what hasn’t worked) for Michelle in the different roles she has taken on within the greater community.

Deep WordPress insights learned while creating an automated reasoning plugin that autonomously builds a functional understanding of the 232 PHP files (including itself) that WordPress executes to produce a single page.

 We all start enthusiastically with creating a brand and installing plugins, but this is often a path of failure. Let’s turn the process upside down and see that it makes more sense and plan for success.

In 2020, the pandemic gave everyone a taste of what many in the a11y community have felt for the longest time — many websites offer terrible user experience. Many businesses didn’t offer online ordering, curbside pickup, or worse lose angry, frustrated customers. In this interactive presentation, Joe shares five things that everyone can do today to make their WordPress projects, both personally and for your clients, inclusive to the largest audience possible. He’ll share tips you should know about Accessibility increasing your worth, improving site speed, search optimization, and create a win-win scenario.

Reusable Blocks are a powerful, and often under-used feature of the WordPress Block Editor. This session will provide a rapid overview of how this feature can be used to manage blocks of content that can be used multiple times on your website but managed from a central location, making edits incredibly easy!

Are you curious about what makes a Block Theme for the Full Site Editing features coming to WordPress? In this session will go over the current status of the Full Site Editing development and look behind the scenes at some themes created as early examples for theming WordPress with Full Site Editing. We’ll look at Templates, Template Parts, experimental-theme.json and more. This session will cover the latest implementation of these features released in the Gutenberg Plugin at the time of the presentation.

A deep dive into the architecture, development decisions, and release process behind the “Must-Use” (MU) plugin that runs on every WordPress site across the Nexcess Managed Applications platform.

Google’s journey towards a “better web experience”, has segued into Core Web Vitals (CWV) metrics.
With a plethora of acronyms, it can be difficult to know what CWV is and where to start. Achieving good
CWV scores is a particularly daunting task for WordPress site owners. This talk will focus on what these
metrics are, and how to improve and track them.

The talk involves how to market your WordPress product to the crowd. Which channels to explore and how to approach the marketing plan. A product marketing framework will be discussed and share for everyone to use.