🇮🇹 WordCamp Europe 2024

Do you hate writing Regular Expressions to parse HTML?

Do you understand why this is generally a bad idea?!

There’s new API’s available in WordPress to help you achieve your tasks without writing any REGEX.

This lightning talk will introduce you to these API’s and provide real world examples of how you might use these to simplify and stabilise your codebases.

Join WordPress co-founder and Project leader Matt Mullenweg in a review of 2024 accomplishments in the project, showcasing user-centric innovations and the latest features, followed by a live Q&A.

By the end of our session, you will walk away with a toolkit of practical strategies to transform project management from a routine task into your ultimate competitive advantage.

We’ll dive into the art of creating an experience through effective planning and budget monitoring, something your clients can truly “feel.”

You’ll gain actionable insights on how to stand out in a saturated market.

This isn’t just about theory – we’re giving you real-world techniques to elevate your project management game, set your company apart, and leave a lasting impact.

Get ready to level up your skills and make your projects the talk of the industry!

Gutenberg and the rise of visual builders are democratising web design, making it accessible to a wider audience. Small businesses and clients increasingly feel the need to autonomously create web pages for their activities.

In this concise guide, we’ll delve into prevalent challenges, offering insights on effectively managing website content through fundamental visual communication principles.

Tailored for content managers and non-designers, this talk provides a mini-guide to sidestep common mistakes.

When creating a website, white space is essential for balancing visual elements, guiding visitors’ focus, and enhancing user experience.

If you want to understand what white space is and how it influences website design, this brief discussion is perfect for you.

We’ll define the concept, highlight its advantages, and share best practices and examples to illustrate how to effectively integrate more white space it into your own site.

Dalla parte giusta della storia is a citizenship reform network is composed by a group of mainly foreign-born activists and professionals who, individually or grouped in associations have decided to promote coordinated campaign actions to support the reform of Law 91/1992.

The current law is incapable of representing Italy and today’s Italian’s lives, deliberately discriminating disproportionately against citizens with a foreign origin.

I built this website with WordPress using a Astra template and Elementor – it was a dedicated website to simulate voting for people who weren’t legally able to do it during the last Italian elections.

There are almost 1 million people that don’t have a right to vote, the website received more than 80.000 votes that time using a form I built directly inside the site that allowed people to vote only once.

Some of your website visitors will unfortunately not buy your product or sign up for your newsletter.

Using a real-life example, I’ll show you how you can find out where those people drop off.

Are you a website owner, product owner or marketeer? I’ll give you the tools to identify where this happens on your website, so you can start working on a resolution for those blockages to drive more conversions.

A quick and insightful 10-minute talk about using AI-generated images in your business.

We’ll look at challenges like limited originality, understanding context, and ethical considerations.

Learn about keeping your brand consistent and how it affects user engagement.

Leave with a little insight when to use AI-generated visuals and when not to.

Learn how to start your local WordPress meetup group, with a new way of meeting that focuses in networking. Check these tips and experience.

Websites need maintenance, right?

Tools, hosting, and new AI features can help you keep your website up and running, but in the end, a site needs some attention.

Most of our sites have been around for a while, so the content probably needs updating and adapting. And if you want to start a new site, you’ll need to create excellent content.

And that’s where procrastination might kick in. You know you have to write those articles (perhaps with some AI help) and create categories or update the tags on your site. But it can be overwhelming. Perhaps it is something you keep putting off.

In this talk, I’ll help you to overcome procrastination on website tasks that need your attention. I’ll give actionable tips. I’ll help you set up a manageable plan. I’ll teach you tricks on reaching success with your tedious maintenance tasks, making those tasks much less tiresome.

Let’s plan towards progress!

In order to properly protect your WordPress site, you need to know your adversaries and how they work.

In this talk I will live hack a common WordPress website and show what script kiddies & hackers do.

I will then also show you how to set up any WordPress site to protect from such attacks.

Can technology dehumanise the Web?

Are the use of AIs, and the lack of tools and spaces from which to facilitate safe, accessible, respectful, and inclusive browsing, favouring the dehumanisation of the Web?

Will a healthy environment that fosters solidarity and universal social values succeed in rehumanising it?

Or should we rethink the values that differentiate us as human beings capable of creating art, music, and literature, and making a difference in terms of social responsibility?

The HTML API in WordPress is redefining how developers create, find, and modify HTML.

It eliminates the never-ending hassle of half-baked or over-complicated regex matching code while providing a safe and convenient interface.

This workshop will introduce the HTML API and demonstrate how to use it in common situations.

We’ll work in groups to refactor existing code and explore what the new API offers, where it’s strong, and what its limits are.

The content in this workshop is relevant to anyone working with HTML, whether in block code, site editing code, plugins, theme development, or WordPress itself.

Use of the new HTML API will categorically eliminate some of the most common security and data corruption issues within WordPress.

The block editor is often perceived as a tool that can only be used to build simple small business websites. However, it has evolved over the last 5 years into a powerful tool for building more complex WordPress websites that utilise post types, taxonomies and meta fields.

In this session, we will take a look at how to create bespoke WordPress websites that make use of custom post types directly in the site editor.

We will explore how to build templates with blocks and examine different ways to extend the editor, including the use of block filters, block formats, custom block styles, block patterns, inner blocks, block locking, interactivity API, building our own blocks, and more.

In this talk, Siobhan and Francesca will talk about why it might be that so many WordPress businesses are led my men, share some of the challenges faced by women in WordPress businesses, how they have overcome those challenges as individuals, and what we can do as a business ecosystem to help more women into the top roles.

By attending this talk you will not only know why you should build a diverse leadership team, you’ll know how and be excited to make the change.

In this talk, Siobhan and Francesca will talk about why it might be that so many WordPress businesses are led my men, share some of the challenges faced by women in WordPress businesses, how they have overcome those challenges as individuals, and what we can do as a business ecosystem to help more women into the top roles.

By attending this talk you will not only know why you should build a diverse leadership team, you’ll know how and be excited to make the change.

Discover the transformative power of command line automation in e-commerce with this workshop.

Dive into the WordPress CLI (WP-CLI) and WooCommerce CLI (WC-CLI) to unleash efficiency. Learn the ins and outs of WP-CLI installation and configuration, ensuring a seamless blend with plugins, themes, and translations.

Then, shift gears to WC-CLI, where we’ll cover essential elements of e-commerce management, from shop configuration and payment methods to taxes, shipping methods, and the streamlined handling of products, orders, and customers—all executed swiftly from the command line.

Explore the time-saving benefits of CLI automation, reducing manual workload and minimizing errors while maintaining scalability. Witness the potency of WC-CLI in handling massive data imports and exports, a crucial tool for maintaining consistency and optimizing the efficiency of your online store.

Elevate your e-commerce operations with these essential insights into mastering WooCommerce through the CLI.

Can websites be sustainable economically, ecologically and socially?

Inspired by the research and knowledge sharing of others, we have spent three years building WordPress solutions that honour the principles of the Sustainable Web Manifesto.

Our websites achieve an A+ rating in the recognised Website Carbon Rating System, a 75-90% reduction in carbon footprint, and now meet web accessibility and GDPR criteria.

They rank a lot better on search engines.

Users with limited bandwidth appreciate the lightweight pages.

In the spirit of open source, we want to share our experiences and methods with the WordPress community. The internet has a huge environmental impact, but fortunately, we can reduce this significantly.

The related benefits are numerous: we improve accessibility, security, privacy and performance.

In this beginner-friendly session, dive into the world of WordPress block themes.

Discover how Blocks, Templates, and Styles can revolutionise website design, offering simplicity and flexibility.

Learn to utilise Theme Blocks for enhanced customization, understand the advantages over classic themes, and master Styles for a unique website aesthetic.

Ideal for those new to WordPress, this talk empowers you with essential tools to create professional and dynamic websites with ease.

Eneko was passing a bad moment on his life when he saw that the community was organising a WordCamp in Bilbao.

He decided to attend, and the community he met changed his life

Whether you’re speaking at a local WordPress Meetup or a flagship WordCamp, people with disabilities can show up and be willing to get the most out of your session: would you be ready for that?

Preparing for a presentation usually requires a lot of work, and you may think of accessibility as an extra burden placed on you. Is it? Maybe you can consider it an opportunity to increase the reach of your ideas even further!

During this session, you will learn a few tips on preparing your presentation to meet the needs of people with various types of disabilities and what to do before, during, and after your speech to include everyone at your best.

Have you ever wondered if your website is useable for people with disabilities or those using assistive technology? Would you like to make your plugins or themes more accessible? Not sure if your website complies with the European Accessibility Act? This workshop is for you!

Learn how to test websites for accessibility problems using automated testing tools, keyboard testing, and screen readers so you can make your website better for people with disabilities and compliant with the European Accessibility Act. No dev skills are required!

We’ll show ways that anyone can quickly find accessibility problems, many of which can be fixed directly in the content area.

Bring a computer and headphones – this session will be interactive and include time for practicing testing.

Testing and automation upgrade your coding skills.

In this presentation, we’ll discover why writing tests saves you time, improves the quality of your code and transforms your development process.

We’ll explore the different types of tests and when to use them, dive into the testing methods embraced by WordPress and Gutenberg, and gain insights from industry standards.

Discover how Ugandan high-school teachers are empowering the next generation as WordPress contributors.

By integrating WordPress into their teaching, sharing knowledge, and organising student-friendly WordCamps, they foster diverse communities and use WordPress as a tool for empowerment.

Although there’s still much to do, I’m excited to share their achievements and success stories with you.

Matt and Katie have done over 50+ interviews with WordPress product owners over the last 18 months.

They have learned a lot through the experiences which all of these business leaders have shared with them.

This talk will distil all of those insights and best practices, successes and failures into some practical and actionable advice for anyone who’s already a WP product owner, or looking to start a product for the first time.

Matt and Katie have done over 50+ interviews with WordPress product owners over the last 18 months.

They have learned a lot through the experiences which all of these business leaders have shared with them.

This talk will distil all of those insights and best practices, successes and failures into some practical and actionable advice for anyone who’s already a WP product owner, or looking to start a product for the first time.

In this lightning session Pekka from Seravo introduces efficient methods of administering WordPress on a Linux platform.

What is the European Accessibility Act, also known as EAA? How does it impact my website? Does my site have to be accessible? And what does “accessible” mean, how accessible?

Does the EAA apply for all websites? Also outside of the European Union? Will there be sanctions or fines? How much time do I get to implement accessibility? How do I prove my site is accessible? In this talk, Rian will answer all these questions and more.

During the talk there will be plenty of time to answer questions from the audience.

This talk is for website owners, web agencies and stakeholders. And for everyone interested in the future of web accessibility in the European Union.

Ranking is as easy or as hard as doing better than your competitors.

In this session, we will identify them, benchmark our site against theirs and design a data-led strategy to outrank them.

And to help you along? Two templates that’ll be game-changers.

In this insightful talk, Travis will distill his 7-year experience of interacting with hundreds of successful WordPress business owners into actionable conversion rate optimisation tips.

He will share his top 10 strategies, gleaned from his work in the Enterprise Ecommerce (WordPress) industry, that have proven to transform website visitors into customers.

Highlighting the significance of checkout optimisation, Travis will demonstrate how even small changes can yield substantial financial benefits, drawing from his personal experience of helping a brand boost their conversion rates by 35%.

This talk is a must-attend for anyone looking to maximize their online business potential.

You were tasked with relaunching a website, and even though the new website looks and behaves better than ever before, SEO rankings are suddenly down?

If not done right, a relaunch can cause SEO rankings and traffic to drop – and it can take a long time to recover from such a loss.

The good news is: There are concrete steps you can take before, during, and after a relaunch to preserve SEO rankings and instead of losing traffic, to lay the foundation for future traffic growth.

In this lightning talk, you will learn how to relaunch a website in an SEO-friendly way in concrete, actionable steps.

You can search on the frontend and on the backend of WordPress, but this search is … simple.

It is just a full text SQL search. It lacks many features, like highlighting, synonyms, phrase search, etc. And many page builders, even the block editor, create more problems.

The search doesn’t work at all or there are too many “false positive” search results.

Let’s take a deep dive and find out what is broken and how to fix it!

Ever miss Classic Themes and their hooks and filters when it comes to injecting layout elements and functionality into a Block Theme?

In this session, I will teach you how to use the new Block Hooks API (first introduced in WordPress 6.4) to inject a dynamic block into a position of your choosing within a Block Theme!

The misconception that deaf people are ignorant is often due to a lack of accessibility to culture and information.

There are different levels of hearing, and different levels of language knowledge, the use of a sign language and/or hearing aids being only two of the many variables at play. This makes it challenging to provide equal communication environments: not all deaf people use sign language, so an interpreter isn’t always enough; neither is written language, which isn’t always accessible.

It gets even more complicated when it comes to second language learning.

We will explore strategies for making content accessible to deaf people. We will also discuss kind and respectful words to talk about deafness.

The misconception that deaf people are ignorant is often due to a lack of accessibility to culture and information.

There are different levels of hearing, and different levels of language knowledge, the use of a sign language and/or hearing aids being only two of the many variables at play. This makes it challenging to provide equal communication environments: not all deaf people use sign language, so an interpreter isn’t always enough; neither is written language, which isn’t always accessible.

It gets even more complicated when it comes to second language learning.

We will explore strategies for making content accessible to deaf people. We will also discuss kind and respectful words to talk about deafness.

Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

Based on the use case, you will learn: the main SEO risks associated with e-commerce websites, how and when to work with an SEO during the relaunch of a woo-commerce, what factors play a role in the success of SEO, basic content and tech necessary set up, a small retro of what went well and what will be improved.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

This talk aims at creating an efficient collaboration across SEO, Dev and content teams to deliver awesome projects.

Get to know what features the WordPress.org repository provides to the community, how the review team is working to make plugin reviews faster and more accurate – with the aim of improving plugin compliance, reliability and security, whilst reducing plugins review backlog.

If you ever planned to work on your own plugin or already have one ready for publishing, you’ll get some best practice tips on how to improve it and get it approved quickly.

Art and products have more in common than we usually think.

In this talk, I will explore established art practices and how they can be applied to product creation. We will learn from these practices and identify where we should deviate. From ideation to creation, we can bring principles and practices that work within art to improve our products.

We will discover how feedback can help us grow our products, how experimentation can lead to evolution, and when to focus on specific aspects of the product.

There is art in product creation; let’s discover it together.

Join us for a light exploration of the new Woo Product Editor.

We will kick things off with a comprehensive overview highlighting the most important aspects of its implementation, and guiding you step-by-step through extending the editor for a few real use cases.

Join us for a light exploration of the new Woo Product Editor.

We will kick things off with a comprehensive overview highlighting the most important aspects of its implementation, and guiding you step-by-step through extending the editor for a few real use cases.

Join us on a reflective journey as we share the nuances of a successful migration, from a legacy Content Management System (CMS) to WordPress, enhanced by Gutenberg and custom blocks.

This narrative unveils the different approaches we considered, shedding light on the diverse strategies that seamlessly transitioned us from the old to the new.

We will share the issues we faced, the decisions we had to embrace, and the challenges of such a complex project, in a way everyone can benefit from.

Join us on a reflective journey as we share the nuances of a successful migration, from a legacy Content Management System (CMS) to WordPress, enhanced by Gutenberg and custom blocks.

This narrative unveils the different approaches we considered, shedding light on the diverse strategies that seamlessly transitioned us from the old to the new.

We will share the issues we faced, the decisions we had to embrace, and the challenges of such a complex project, in a way everyone can benefit from.

Learn WordPress, the WordPress project’s official educational web site, is relaunching later this year with a brand new information architecture and design!

The Training Team is working to improve the Learn WordPress website experience to provide an easy-to-navigate, goal-oriented learning environment that caters to learners of different roles and skill levels.

Particularly exciting is the new focus on Learning Pathways – curated sets of lessons for learners of different levels, roles, and use-cases.

Come join this session to learn about Learn WordPress’ past, its present, and the vision the WordPress Training Team have for its future.

You’ll also get a early glimpse of the new site redesign, and find out how Learning Pathways can help any WordPresser in their journey of learning WordPress.

And as a final bonus, we’ll explain how anyone interested can get involved with the revamp and future growth of Learn WordPress.

If you have a website and want people to find you online, then you need to make your website findable with SEO.

Keyword research is the foundation of any successful SEO strategy, yet a lot of us don’t take (or have) the time to do it properly. Where do you even start?

In this workshop, we’ll get started with the basics and help you uncover the keywords that your audience is using. It will be given by two of our experts at Yoast who have experience of keyword research.

They will share tools you can use, how to use them and how to best prioritise the keywords you find. After the workshop, you’ll walk away with new insights into your audience and a list of keywords for your site. You’ll have so much inspiration for new content!

And best of all: it will be content that your audience is actually looking for.

To make the most out of this workshop, please make sure to bring your laptop.

If you have a website and want people to find you online, then you need to make your website findable with SEO.

Keyword research is the foundation of any successful SEO strategy, yet a lot of us don’t take (or have) the time to do it properly. Where do you even start?

In this workshop, we’ll get started with the basics and help you uncover the keywords that your audience is using. It will be given by two of our experts at Yoast who have experience of keyword research.

They will share tools you can use, how to use them and how to best prioritise the keywords you find. After the workshop, you’ll walk away with new insights into your audience and a list of keywords for your site. You’ll have so much inspiration for new content!

And best of all: it will be content that your audience is actually looking for.

To make the most out of this workshop, please make sure to bring your laptop.

The ability to create dynamic, interactive content is taken for granted in modern frontends.

Tailored for WordPress developers, this talk shows off the culmination of a multi-year effort to make creating interactive web experiences with WordPress delightfully simple. It introduces WordPress developers to the cutting-edge Interactivity API that the team I’m part of has designed and implemented.

The Interactivity API is designed to seamlessly integrate with the existing block editor and aims to become the standard way to build interactive web experiences with WordPress. Attendees will gain insights into how this API simplifies creating interactive blocks like carts, checkouts, forms or galleries. We will explore the API’s surface, demonstrating its ease of use and compatibility with existing WordPress standards. Practical examples will illustrate how developers can leverage this API to bring their creative visions to life, enhancing user engagement and website functionality.

Join me to discover how the Interactivity API can elevate your WordPress experience, paving the way for a more interactive and engaging web.

In this talk, Jessica will unveil the story behind ‘Twenty Twenty-Four,’ the latest default theme which debuted with WordPress 6.4 on November 7, 2023.

As the Default Theme Lead, Jessica will take the audience behind the scenes, sharing the vision that sets Twenty Twenty-Four apart from its predecessors.

She will explore the evolution of default themes and how Twenty Twenty-Four is poised to make a significant impact, showcasing how different audiences can use the theme.

Whether you’re a business owner, developer, designer, or simply a WordPress enthusiast, this talk will give you insights on Twenty Twenty-Four and why it’s a game-changer.

In this workshop, I will dissect how a web app made entirely with WordPress and some of its most famous plugins works.

A complete and real use case where a Gymkhana is created using Learndash and GamiPress, all under the site and block editor.

Thinking about content architecture is part of the design process for a technological solution, especially if we want to make it simple and user-friendly for our companions.

Join me in this ‘dissection’ and empower yourself for your next project with WordPress.

The working relationship between SEO and developers is usually a tricky one, which does not help with creating a WordPress website that maximises business results, particularly in international projects.

This friction also creates an unhealthy working environment that prevents both teams from achieving objectives in harmony.

In many occasions, this lack of collaboration is due to both organisational barriers and lack of knowledge of how to work with both types of professionals.

Having worked closely with both software engineers and data analysts for over 21 years, this presentation aims at giving attendees some ideas to help in those situations where friction can appear.

WordPress Playground is a zero-setup WordPress that runs in your web browser.

In this talk you will learn how it can help you:

• Showcase your plugin or theme on your homepage
• Build an entire website and share it with others
• Develop a plugin
• Test your code on different WordPress and PHP versions
• Create an interactive WordPress course
• …and so much more!

We will also discuss the impact Playground may have on the future of the entire WordPress project.

In 2023 we’ve seen some big open source projects almost die or be abandoned. So we think it is time to have an honest talk about open source and more specifically, about how to make open source software projects sustainable in the long run.

Now what does that mean? And how do we do that? Is contributing code enough?

What about funding? And how do we “sell” open source funding to the finance departments in our companies?

And what is it that we fund? What are we “buying”?

In this talk we’ll have a look at how to make open source sustainable and how you can help with this!

In 2023 we’ve seen some big open source projects almost die or be abandoned. So we think it is time to have an honest talk about open source and more specifically, about how to make open source software projects sustainable in the long run.

Now what does that mean? And how do we do that? Is contributing code enough?

What about funding? And how do we “sell” open source funding to the finance departments in our companies?

And what is it that we fund? What are we “buying”?

In this talk we’ll have a look at how to make open source sustainable and how you can help with this!