🇵🇭 WordCamp Cebu 2023

Search engine optimization is a discipline of online marketing. It might even be THE discipline of online marketing. It’s a broad field that ranges from content optimization all the way to technical SEO. In this presentation, we’ll focus on the basics of technical SEO.

• What are the key topics you need to know about to whip your website into shape?
• Where do you go to learn more about them?

After this presentation, you’ll know what to look out for and how to get started.

• Taco Verdonschot

  

  Taco is the head of relations at Yoast, a global translation editor (translator) for Dutch, a deputy on the WP community team, a husband, and the father of 2 amazing daughters.

  At Yoast, he’s working on partnerships, customer support, and community. Taco has been at Yoast for almost 10 years, and in that time he’s mostly been involved with the support and community side of the company.

Discover how to build a 7-figure business using the power of WordPress. Our speaker will share her personal journey of how she turned her passion for funnel building into a thriving business. Pam will take you behind the scenes of their journey from blogging to selling digital products, courses, and memberships and reveal how WordPress played a key role in their success. You’ll learn how to use WordPress as your portfolio and digital business card to showcase your work, attract clients, and grow your business. This is a rare opportunity to learn from a seasoned pro who has built a successful business from the ground up.

• Pam Baroro

  

  Pam is a former programmer who now runs a 7-figure VA business specializing in marketing and tech for coaches and online course creators. She is also a frustrated digital nomad who brings her partner and 3 kids around the country.

In this long talk, we’ll explore the rise of AI and its impact on content creation. We’ll discuss common AI tools that are currently being used in the industry and how they affect the work of writers. The presentation will also provide insights on how to use AI to scale content creation and distribution. Whether you’re a writer, marketer, or content creator, you’ll come away from this talk with a deeper understanding of how AI can be used to enhance your work and help you reach a larger audience. We’ll delve into real-life examples of how AI is being used in the industry and provide practical advice on how to incorporate it into your own content creation process. Join us for this informative and thought-provoking session and learn how to harness the power of AI to scale your content creation efforts.

• Kristiana Rule

  

  Kristiana Rule is a content marketer, creator, and writer. As founder of copylang — a content and copywriting studio — she helps e-commerce and service-based businesses create and execute winning content strategies. She also works with agencies to create long-form B2B content for some of the world’s biggest brands. When she’s not building blogs from scratch, you can find her reading a book or crocheting ugly (but very comfortable) hats.

It’s imperative that a business should have a WordPress disaster recovery plan in place to deal with unexpected events that can have catastrophic results. This is about more than just having a backup. It’s about having a plan in place to recover from a disaster that takes down your site. The topic aims to reach beyond the basics of having a backup, it delves into the critical steps of creating a more comprehensive disaster recovery plan as a business owner. We will cover topics such as risk assessment, identifying potential threats and vulnerabilities, establishing disaster recovery metrics, and creating a plan of action for recovery.

• Chris Wayne Comendador

  

  Meet Wayne, a freelance WordPress developer who is an educator at heart. With over 7 years of experience developing wordpress sites and 5 years of technical instructor experience, Wayne has a wealth of knowledge and expertise when it comes to creating and maintaining WordPress websites.

  Wayne specializes in creating custom WordPress themes and customizing plugins, and is well-versed in website performance optimization and disaster recovery planning. In addition to his expertise in WordPress development, Wayne is also certified in AWS, Google, and Azure, making him a valuable asset for clients looking to integrate their WordPress website with cloud services. He stays up to date with the latest developments and best practices in the industry, and he is always eager to share his knowledge with others.

  He has always had a love for teaching and sharing his knowledge, and he is able to break down complex technical concepts in a way that is easy to understand. He has taught workshops and classes on software development and cloud technologies.

Using (non) inclusive language and getting people on your website to know, like, and trust you. What do the two of those have in common, you might wonder? A lot, actually. A first visit to your website is oftentimes compared to a first date for a reason. People prefer doing business or building relations with people they know, like, and trust. Imagine upsetting your date by making a rude comment to a waiter during your first date. Or upsetting a website visitor with a phrase in your content that keeps prejudice, stigma, or erasure going. It might be the one misstep that breaks trust and brings what just got started to a grinding halt.

Sadly, we all have unconscious biases, and our content might reflect those. Chances are, you have some of those biases hiding in your content. And they might be disengaging or even turning off potential customers.

And did you know that the teams behind search engines like Google are becoming more and more outspoken about the need for inclusive language, too? Not being intentional about it might cost you search traffic.

If you’re able to spot (potentially) non-inclusive language, on the other hand, your message is more likely to resonate with a larger group of people within your target audience. They are more likely to start knowing, liking, and trusting you.

During this session, you will:

• Discover what inclusive language is and how everyone benefits from using it.
• Become aware of some of the most common misconceptions
• Take home some actionable tips that make being more intentional about inclusive language easy and rewarding.

• Yvette Sonneveld

  

  Yvette Sonneveld is a full-stack online communication professional who has helped dozens of business owners attract leads, clients, and raving fans. She created her first hand-coded website in 1999 and her first WordPress site in 2008. She discovered the WordPress community in 2014, when she traveled to Miami, all by herself, to stretch her comfort zone and volunteer. This one voluntourism experience lead encouraged her to keep stretching her comfort zone, leading to many exciting opportunities, including becoming an international speaker and becoming a MakeWordPressMarketing team rep. During office hours, Yvette is the team leader of the Yoast Community team. She recharges with yoga, walking, playing the piano, and baking with her daughter.

To develop an e-commerce store, you’ll need to choose the right technology stack. WordPress and WooCommerce are two popular options that you can use together to create a powerful e-commerce website. If you are a web developer, you probably knew that already. And if you’re a business owner, perhaps you already have heard of it as well when you look for eCommerce solutions for your business.

But WordPress and WooCommerce are only the basic part of it. What else do you think you need to know in designing the tech stack as you develop the e-Commerce store with WordPress and WooCommerce?

What are the right plugins and add-on features to have?

In this talk, we’ll discuss exactly that!

• Bert Padilla

  

  Bert Padilla is the Founder and Owner of TekWorx Mobile and Web Services. He is a Professional Freelancer who specializes in Ad Ops for Publishers, and a Full-Stack Digital Marketer. He is an eCommerce entrepreneur, selling both physical and digital products. He also helps MSMEs and fellow business owners through his venture TekWorx PLUG n SELL.

  He’s a Certified E-Commerce Trainer under Ms. Janette Toral’s team at Ecommerce University Asia. He’s also a Certified Trainer, Training Assessor, and Course Developer for the DigitalJobsPH program of the Department of Information and Communications Technology or DICT since 2018. In 2022, he updated the Course and facilitated the nationwide Training of Trainers on “Web Content Management Using WordPress for Government Websites using GWHS or Government Web Hosting Service”, still for DICT.

  Bert also conducts his independent training, workshop, and bootcamps for aspiring Filipino freelancers and entrepreneurs

Discover the power of WordPress and community journalism in this informative session. Our speaker will share his experience running a community news website using the open-source WordPress CMS. Learn how the platform’s free and open-source nature can benefit media organizations, especially at a time when ad revenues are decreasing. Our speaker will also share the experiences of other media organizations who have used WordPress and provide best practices for its deployment. Whether you’re a journalist or part of a media organization, this talk will give you valuable insights on how to effectively use WordPress in community journalism.

• Max Limpag

  

  Max Limpag is a versatile individual based in Cebu, Philippines. He is an experienced writer, blogger, and freelance journalist with a background in developing apps and websites. He has contributed through reporting and editing notable publications such as The Freeman, Today, The Independent Post, Sun.Star Cebu, Cebu Daily News, Rappler, and PhilstarLife. Max is also the co-founder of InnoPub Media, a new media company.

Are you tired of running ads that don’t seem to get you any clients? Then this lighting talk is for you! In “How to Run Ads that Actually Get You Clients,” we’ll give you a basic overview of how to create and execute ad campaigns that will bring in new business. From identifying your target audience to crafting the perfect ad copy, we’ll cover all the key elements you need to know. Whether you’re a small business owner or a marketer, you’ll come away from this talk with the knowledge and tools you need to create effective ad campaigns that will bring in new clients. Don’t miss out on this opportunity to learn from the experts and take your business to the next level!

• Kenneth Viola

  

  Kenneth Viola is the founder of Xavvi Digital, a company that specializes in helping e-commerce brands reach 8 figures and compete on a global stage. With a background in the BPO industry and experience as a media buyer for local and international e-commerce brands, Kenneth has generated over $5 million in sales globally and worked with over 20 brands. In addition to scaling brands, Kenneth also works with FAMA to educate business owners, freelancers, and entrepreneurs on the skills and tools needed to be effective media buyers.

In this session, we will explore the benefits and ease of self-hosting your own personal website using a small computer. With the increasing availability of fiber internet and fast upload speeds, self-hosting has become more accessible to a wider range of people. The process has also been simplified with the use of tools like Docker and free tunneling services like Cloudflare’s Argo Tunnel. During the webinar, you’ll learn the various steps involved in setting up your own self-hosted website. You’ll also get to see a live demonstration of how quick and easy it can be to get your website up and running. This webinar is perfect for anyone interested in taking control of their website and hosting it on their own terms. Whether you’re a blogger, a small business owner, or a hobbyist, self-hosting offers a lot of benefits and this webinar will show you how to get started. Join us to learn how you can self-host your own WordPress site at home.

• Jerico Aragon

  

  Jerico Aragon is a seasoned Cloud Engineer currently working at Human Made. As a father of three boys, he has a strong sense of responsibility and a great work ethic. With over five years of experience working fully remotely, he has developed a highly efficient and adaptable work style. Jerico has been blogging since 2007 and has seen firsthand how the meaning and purpose of blogging have evolved over time. He feels that blogging in the past was more about sharing personal experiences and building a sense of community, whereas today it is often used as a tool for search engine optimization and promoting products. Despite the changes, Jerico remains passionate about blogging and is excited to share how to make the internet your personal space.

In this lighting talk, we will dive into the importance of branding in today’s digital world. A strong brand is essential for any business or individual looking to establish a strong online presence. In this webinar, we will delve into the various elements that make up a successful brand, including a name, logo, and slogan.

But branding is more than just these surface-level elements. A strong brand gives your company a face and personality that attracts more visitors to your website and increases the amount of time they spend interacting with you.

We will also explore how a consistent branding strategy across all of your online platforms can help build trust and credibility with your audience. Whether you’re a small business owner or an individual looking to establish an online presence, this webinar will provide you with valuable insights on how to create a strong brand that will help you stand out in the digital world.

Join us to learn how branding can help you increase your online presence.

• Gerlynnia Galgo

  

  Behind GO! Creatives
  Meet Gerlynnia! The mind behind GO! Creatives. Gerlynnia is a Branding and E-commerce Specialist, who is helping businesses implement strategies and grow in the digital space. She’s also an artist behind the scenes as well!

  As a Paramedic herself, she wanted to reach out and share the impact of Health Brands through her passion and expertise revolving around Branding and Website Design.

  Throughout her professional career, her works and clients have been featured in Vogue, Smart Parenting Asia, Sunstar and Forbes. Together with the GO! Team, she transforms brands to reach and engage their audiences, build their legacies, and impact their communities

Get insider insights on the benefits of building and maintaining your own community over using global networks. The webinar will be presented by Eric Tracz and will cover the business side of things, specifically how using your own community can help your product and client retention, and how global networks can be unsafe when it comes to competition poaching clients.

You’ll also learn about the overwhelming amount of ads and ever-changing algorithms that global networks like Twitter, Facebook, and TikTok use. These networks may seem free, but in reality, users are the product, and their privacy and freedom of speech are often at risk.

This webinar will provide you with an awareness of the potential drawbacks of global networks and give you an understanding of the benefits of having your own community. By the end of this webinar, you’ll have the knowledge and tools you need to use global networks to your advantage or to start building your own community. Join us to learn about the business advantages of building your own community and how you can be in control of your audience.

• Eric Tracz

  

  Eric Tracz is a Digital Nomad currently living in Manila, The Philippines. He is the Co-Founder and CEO of PeepSo.com. Eric has been a first-time WordCamp Speaker at WordCamp Kuala Lumpur 2017 and WordCamp Singapore 2019 and he is hoping to speak at more events in the future.

  Eric began his journey with open-source nearly a decade ago as a simple support guy. Joomla! was his first encounter with the world of Open Source. After that period of his life was phased out, he fell in love with WordPress and has never left. He has been both lucky and at the same time, he worked hard to get to where he is now.

  When Eric has free time, he usually spends it with his wife and/or traveling around South-East Asia. Even when he is supposed to be on a little vacation, not a day goes by when he doesn’t check up on PeepSo. Whenever possible, he jumps on his Ducati Monster and goes for a ride.

You must have heard of WordPress, but have your heard of JAMstack? Let’s explore the world of web development using JAMstack, and how it compares to using WordPress. JAMstack is a modern approach to building websites that have gained popularity in recent years, but it’s not always clear how it stacks up against established options like WordPress.

During this webinar, you’ll gain an understanding of the pros and cons of both WordPress and JAMstack, and the different approaches you can take in building modern websites today. Dorell will provide an insight into the benefits and limitations of each option, and help you understand which one might be the best fit for your particular project.

At the end of the webinar, the speaker will leave an open-ended statement about which option is right for you, encouraging attendees to make an informed decision based on their own needs and goals. Join us to learn about the benefits and limitations of WordPress and JAMstack, and gain a deeper understanding of the different approaches you can take in building modern websites today.

• Dorell James Galang

  

  Dorell James is a full stack developer and web technology enthusiast helping promote the tech scene in Cebu and shares back to the community by actively leading/co-leading community-driven organizations namely Laravel Cebu, React Cebu and JavaScript Cebu – do regular event meetups, code camps, school outreach and more.

  He started his career as a QA, and later turned software engineer at NCR while doing freelance WordPress jobs. Recently as CTO at WebriQ, he makes sure that the company is at its best in terms of technical competence and implementation.

  Outside of the techie world, Dorell James is a dog person and plays basketball quite terribly 😅. More information about Dorell James can be found on his website at dorelljames.dev.

In this talk, I’ll be covering how businesses can grow with video, and have it done in little time.

As a Youtuber with 12k subscribers and 38k followers on TikTok, I’ve been able to grow the brand of my business as well as capture clients in the process.

From learning how to choose the content to create to be able to set up a schedule to film, and how to trickle down that one video into all the different social media platforms, I dive into them and more in this talk.

• Le-an Lai Lacaba

  

  Le-an Lai Lacaba is the CEO and Co-Founder of 2xYou, winner of the Stevie Award 2021 Employer Of The Year, an outsourcing company that specializes in hiring, managing, and growing remote executive assistants for solopreneurs and small business owners.

  She has been working from home since she was 15, published her own book at 18, became CEO at 20, and partnered up with her boss to start 2xYou Executive Services at 23 and aims to help 10,000 entrepreneurs grow remotely, and 1 Million Filipinos to work from home.

  She also has a coaching brand on Youtube, where she trains Virtual Assistants on how to work from home. She is also an international speaker, and a content creation monster who has a blog, a Youtube channel, and an upcoming book, Scale You.

Are you ready to level up your WordPress game and make a real impact in the online world? Join the discussion on how to make your WordPress websites accessible to everyone, especially people with disabilities. WordPress powers almost half of the internet, but only a small percentage of these sites are truly accessible. This is a crucial issue that is often overlooked by web designers and developers. Our expert speaker will show you how to include web accessibility in your normal design, development, and maintenance workflow for creating WordPress websites. Don’t miss this opportunity to be a part of the solution and make a real difference in the online world. Sign up now and be a part of the change!

• Gerson Lacdao

  

  Gerson is a registered nurse by profession who transitioned into a WordPress freelancer and agency owner. He has worked with dozens of clients around the world and is now focused on working with non-profits to create websites that are inclusive and accessible to everyone, especially people with disabilities. Aside from his agency work, he also enjoys mountain biking and diving.

Take your website to the next level and reach the coveted first page of Google. Join WordCamp Cebu 2023 and learn insider secrets to boosting your website’s SEO. Our expert speaker will cover the essential elements of WordPress SEO, including technical SEO, content optimization, on-page SEO, and link building. You’ll learn how to optimize your site for search engines and drive more traffic to your website. This webinar is perfect for anyone looking to improve their website’s visibility and reach a wider audience. Don’t miss this opportunity to learn from an expert and take your website to the top of Google’s search results. Get your tickets now and get ready to see your website soar!

• Fervil Von Tripoli

  

  Fervil is a digital marketing mastermind, the founder of Tap White Label Marketing, and the CEO leader of SEMBlitz.

  As an SEO/SEM Specialist hailing from Iligan City, he has been acing the industry since 2010. He loves to partner with marketing agencies and unleash their full potential by scaling their e-commerce clients to new heights through the power of Google, resulting in more sales and revenue! His expertise in SEO and SEM allows him to provide effective solutions to improve their online presence and reach their target audience. His goal is to help clients achieve success through Google, and strive to stay ahead of the latest search marketing trends to ensure that clients are always at the forefront of their respective markets.

Join WordCamp Cebu 2023 and learn how to utilize ACF Blocks to create component-driven development in WordPress. Recently released in April 2022, ACF Blocks is a new and powerful tool for creating custom fields without relying on meta fields. Our speaker, an experienced WordPress developer, will introduce you to this new feature and show you how to take advantage of Gutenberg’s block-level approach. He will share his own experience using ACF Blocks on a couple of websites he has themed and explain why it’s the best way to customize theme development so far. Don’t miss this opportunity to learn from an expert and improve your WordPress development skills.

• Raymond Angana

  

  Meet Raymond, a seasoned WordPress developer with over 10 years of experience in the field. Ray specializes in theme development and has a wealth of knowledge to share with fellow WordPress developers. He is particularly passionate about utilizing ACF Blocks to create component-driven development in WordPress. Ray’s expertise in this area allows him to create highly customizable and flexible WordPress websites that are easy to maintain and update. He is dedicated to sharing his knowledge and helping others to improve their WordPress development skills. He will be a valuable resource for any WordCamp participants looking to improve their WordPress development capabilities.