🇺🇸 WordCamp Buffalo 2024

Are you ready to unlock the power of your website? Us too! In this session, we’ll introduce the WebOps (Website Operations) methodology & framework for optimizing your website for maximum business impact. We’ll cover the WebOps principles, provide actionable steps for applying WebOps at your organization, and highlight the impact of digital investment for your entire organization.

Together we will assess your current digital maturity, address barriers to improvement, and create a roadmap to transform your website into a business-driving asset.

In this session, participants will be able to…
– Apply the WebOps framework to their organization
– Assess their organization’s current Digital Maturity
– Establish a roadmap for iterative website improvement, by identifying the highest value, lowest effort priorities for improvement

An educational live game show, pitting three lucky contestants against each other to showcase their knowledge of WordPress, web marketing, social media, and emerging technologies that can help businesses grow in 2024.

We will delve into examples of usability issues across the web sphere with the intention of teaching how to be aware of sticking points and ensure visitors have an awesome (read: not frustrating) experience with your websites.

Everyone knows that faster websites are better – users are happier, SEO is improved, and as a developer you look better, too. But after you’ve optimised every image and plug-in, there’s another layer that matters a lot: infrastructure. Different technologies can deliver the right results for different sites. Hear from the operators of two platforms – one container-based, one serverless – about the advantages of each approach. Also learn about the challenges that have stood in the way of truly serverless WordPress hosting, and how we’ve solved them.

This presentation will focus on how WordPress site owners can utilize AI-powered tools to create and manage multilingual content effectively. Discuss technologies for automated translation, content localization, and maintaining linguistic accuracy and cultural relevance across different languages.

There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.

There have been a number of changes in WordPress and the world in general since I last gave this talk, there will be updates to the navigation component of this talk

Hopefully you’ve already tried to create a custom block of two. Maybe it was a successful endeavor, or you got lost along the way. We’ll step through how to use the Interactivity API in custom blocks to add some flair to your front end experiences.

Join me for an enlightening session where I’ll unveil the secrets to effectively leveraging affiliate marketing within your WordPress business to generate passive income. Whether you’re a seasoned WordPress expert or just dipping your toes into the digital landscape, this talk is tailored to help you maximize your earning potential by promoting products and services you already trust and recommend. Explore diverse affiliate marketing programs specifically curated for WordPress-based businesses and learn how to integrate them into your existing strategies seamlessly. Don’t miss this opportunity to transform your WordPress site into a lucrative revenue stream with minimal effort.

From a former copywriter-turned-Creative Director, learn why frontloading your website process with better, more detailed planning will lead to an easier design & build phase. More importantly, learn how to approach this planning stage so that it’s extra time well spent. We’ll cover things like strategic sitemapping, audience-driven content planning, creating smarter navigation pathways, and why we need to do all this before anyone designs or builds a thing. 

The WordPress database is where all your posts, pages, comments, users, and plugin and theme configurations live. It is the lifeblood of your website. However, not many people put much effort into optimizing or maintaining their databases.

In this session, we’ll explore some of what goes into maintaining a database and what you can do to keep things clean, lean, and fast.

Whether you need to create a simple form or a complex form that takes payments, Gravity Forms can be a powerful tool for you.

In 2024 companies are being asked to do the impossible, with renewed emphasis on acquisition and retention, all while budgets are shrinking and performance results are monitored more than ever before.
This means companies are looking to get every last drop out of their teams and budget.
One of the most efficient ways to get more out of your budget, and your team, is to implement a conversion optimization program optimized for learnings and improving conversion.
My presentation is all about how to start and scale a conversion optimization program in 2024.