🇨🇦 WordCamp Montréal 2023

L’auteur vous invite à découvrir l’éventail des opportunités professionnelles qu’offre WordPress, le CMS aux multiples facettes.
Nous aborderons les différents rôles dans le domaine du développement, que vous soyez intéressé par le front-end, le back-end ou une expertise en full-stack.
Nous mettrons également en lumière l’importance des designers, spécialisés dans l’interface et l’expérience utilisateur, ainsi que des rédacteurs de contenu experts en SEO et en marketing digital. Apprenez comment les gestionnaires de projet jouent un rôle clé en coordonnant les équipes et en veillant au respect des délais et des budgets.
Par ailleurs, la présentation abordera les métiers en support technique et en maintenance, essentiels pour garantir la performance et la sécurité des sites WordPress.
Pour les entrepreneurs en herbe, ne manquez pas notre segment sur les opportunités d’affaires dans l’écosystème WordPress, que ce soit pour la création d’une agence web, le développement de thèmes et de plugins, ou encore la génération de revenus à travers la création de contenu monétisable.
Venez enrichir votre compréhension des multiples voies professionnelles que propose WordPress et élargir vos horizons de carrière.

Cette formation est conçue pour vous donner toutes les compétences nécessaires pour renforcer la sécurité de votre site WordPress.

Vous y découvrirez les meilleures pratiques, les outils et les stratégies pour protéger efficacement votre site web contre les cyber-attaques. Au cours de cette formation, nous aborderons des sujets tels que l’identification des vulnérabilités, la sécurisation du tableau de bord, les sauvegardes, le monitoring, et bien plus encore…

Préparez-vous à prendre le contrôle total de la sécurité de votre site WordPress.

The WordPress REST API is a powerful tool that can enhance your web development projects. In this presentation, attendees will learn how to leverage WordPress’s existing endpoints and create custom ones using PHP without needing plugins. Attendees will also learn how to use their endpoints to power their front-end React apps, web apps or even entirely separate websites. Finally, attendees will learn about security concerns and how to lock down the REST API. Time permitting, attendees can have a Q&A period to ask questions.

The WordPress REST API was introduced in 2016 in version 4.7. It has been part of the WordPress ecosystem for about seven years and is well-documented. With the introduction of React and Gutenberg blocks, the REST API can take on a new life to help developers create complex apps with relative ease. Where once it was primarily used for basic integrations, now developers are harnessing its full capabilities for ambitious projects. The WordPress REST API can power modern web applications and custom blocks, showing that it remains highly relevant for building on the web today. Even after years of existence, the REST API remains a cornerstone of the WordPress framework.

Start the process of getting off of the roller coaster revenue of custom design and convert you freelance business or agency to building monthly recurring revenue through websites-as-a-service.

We’ll walk through the fundamentals of building a website service agency and start the process of choosing a target audience for your agency with lots of laughs and opportunities for questions.

WordPress is known for its famous 5-minute install. We’ll explore the WordPress Playground and how you can use it to spin up sites in less than 5 seconds!

What is WordPress Playground? WordPress Playground makes WordPress instantly accessible for users, learners, extenders, and contributors.

Topics we’ll explore:
* Understanding Web Assembly, the technology behind Playground
* How to use the Playground to test themes, plugins, and PHP versions quickly
* How to save Playground configurations so other people can use them easily
* Using the VS Code integration for a local version of the Playground

Lors de cette conférence, je veux transmettre les outils et les scripts que j’utilise pour avoir un environnement de développement local qui m’est très productif.

In 2022, WordPress announced a new End-To-End (E2E) Test Utils package powered by Playwright.

Even though WordPress Core has yet to adopt it, Gutenberg has already started using it to some extent. We’re still in the early stages of moving to this new tool, but you can already use it in various WordPress-related projects.

In my presentation, I’ll cover where we stand with this tool right now, what you can do with it immediately, what’s on the horizon, and how to use it, and expand its functionality.

The faster people get on board and contribute, the quicker this transition can happen.

Web professionals play a crucial role in building websites that not only perform effectively but also adhere to ethical and legal standards, especially regarding privacy. This presentation aims to equip web professionals with a comprehensive understanding of privacy-related topics so they can guide their clients effectively. We will explore three key subtopics:

1. The Significance of Privacy in Web Development

• Discuss the evolving landscape of privacy concerns on the internet.
• Explore the ethical and legal implications of collecting personal information on websites.
• Highlight the importance of building trust with users through privacy-conscious practices.

2. Necessity of Privacy Policies

• Explain why most websites collecting Personal Information (PI) require a Privacy Policy.
• Explore the elements and best practices for creating an effective Privacy Policy.
• Provide insights into staying compliant with various privacy regulations (e.g., GDPR, CCPA).

3. Web Professionals as Privacy Advocates

• Empower web professionals to proactively address privacy concerns with their clients.
• Discuss strategies for integrating privacy considerations into web development projects.
• Share resources and tools to help web professionals stay up-to-date with evolving privacy regulations.

By delving into these subtopics, this presentation will enable web professionals to not only answer their clients’ questions about the necessity of a Privacy Policy but also become advocates for privacy and data protection in the digital realm.

Build it and they will come is not as an effective marketing strategy as maybe it once was. Outreach and brand awareness are essential to getting eyeballs on your content. You may be tempted to spend thousands on paid ads, or even go to a marketing agency, but there’s a lot of organic unpaid marketing you can do first to get the word out there.

If you are a product maker, content creator, writer, photographer, or anyone with a unique service offering that deserves more attention, then this is for you.

In this session, you will get my formula for generating your first traffic organically, without spending a cent on advertising.

Marija will talk about her process of the creation of small business websites in WordPress from the moment she gets the project from the client to her process of listening, discovering, making concept with an emphasis of the designing in the browser and testing to the creation of the WordPress files for the website (index.php, page.php, header.php…..)

In the dynamic realm of web development, ensuring accessibility has become an integral part of creating a truly inclusive digital experience. While accessibility is often associated with front-end design, it’s equally crucial for the backend of websites to be accessible. This is where developers like Lax Mariappan come into play, breaking barriers with code and paving the way for a more accessible digital landscape.

Being Human: In today’s digital age, businesses often lose the personal touch that was once a cornerstone of customer satisfaction. Michelle emphasizes the importance of maintaining a human connection with customers. This involves genuine communication, avoiding impersonal email-only interactions, and allowing customers to connect with real people. Being human builds strong customer relationships and fosters loyalty.

Investing in Tools and People: Modern technology offers various tools to support customer success without the need for traditional phone systems. Michelle suggests investing in tools like Aircall.io to enable efficient communication between customers and customer success experts. These tools help maintain accessibility, automation, and personalized support.

Choosing Words Carefully: Michelle advises against overusing generic phrases like «thank you,» which can go unnoticed. Instead, she suggests using language that inspires and reinforces the customer’s decision to work with your company. Crafting messages that convey excitement and enthusiasm can help build a lasting relationship with customers.

Apologizing Appropriately: While apologizing is essential when necessary, Michelle suggests using nuanced language when addressing issues with customers. Instead of a simple «I’m sorry,» she recommends phrases like «it’s unfortunate,» which express empathy without necessarily admitting fault. This approach helps maintain professionalism while addressing customer concerns.

The core message of Michelle Frechette’s presentation is that by focusing on customer success and loyalty, businesses can reap numerous benefits, including easier sales, stronger client relationships, smoother renewals, more recommendations, and improved bottom-line results. To achieve this, it’s crucial to create valuable products, be genuinely human in interactions, invest in the right tools and people, carefully choose your words, and apologize appropriately when needed. Ultimately, dedicating a team to customer success can contribute significantly to the overall success of an organization.

Exploring the Markdown Journey

In this captivating presentation, AmyJune will guide attendees through the essence of Markdown. The focus will be on unraveling its syntax, making it accessible for immediate implementation. Participants will gain profound insights into the following:

1. The Transformation to HTML

AmyJune will demonstrate how Markdown can seamlessly metamorphose into HTML, unlocking a plethora of formatting possibilities.

2. Universality of Markdown

Attendees will learn how Markdown text seamlessly integrates across diverse platforms and environments, reaffirming its relevance in varied contexts.

3. Gentle Learning Curve

With AmyJune’s guidance, the seemingly intricate world of Markdown will appear more approachable than ever before. Its gentle learning curve empowers beginners and experts alike.

Impresario repose sur une architecture Multisite, offrant ainsi aux PME une approche flexible et évolutive pour leur présence en ligne. Au cours de la conférence, Vincent mettra en lumière les avantages de cette architecture, permettant aux entreprises de gérer plusieurs sites web à partir d’une seule installation WordPress. Il soulignera également la facilité de personnalisation et l’adaptabilité d’Impresario pour répondre aux besoins spécifiques de chaque entreprise.

Au travers d’exemples concrets, Vincent démontrera comment Impresario aide les PME à créer des sites web esthétiquement attrayants, conviviaux et dotés de fonctionnalités avancées, tout en réduisant les coûts et les efforts de maintenance. Les participants à la conférence WordPress 2023 à Montréal auront ainsi l’opportunité de découvrir comment cette architecture Multisite permet aux entreprises de développer leur présence en ligne de manière efficace et économique.

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