Appfromlab is a small software studio that builds WordPress plugins.

Our very first WordPress plugin is the AFL UTM Tracker plugin. Digital marketers were having accuracy issues in Google Analytics that often report conversions under “Direct” or “Organic” because of the last touch attribution.

To solve this, we use single user session journey to generate a UTM conversion attribution report upon form submission or purchases. It currently integrates with popular WordPress plugins like Gravity Forms, WooCommerce, Fluent Forms and more.