Tim Bouchard

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise in popularity (years ago). It empowered small businesses with data driven results, but over time these channels have become increasingly […]

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s overall marketing and strategy. To put it most simply: Messaging is “what you are looking to communicate,” while copywriting is “how you communicate it.” Let’s […]

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by acknowledging the robot in the room. While Artificial Intelligence (AI) is far from being able to produce completely thorough and accurate content without the help […]