Simon Tomkins

Creating an accessible eCommerce store isn’t just about compliance—it’s about inclusivity and a better user experience for all. Millions of people rely on accessible design to navigate and shop online, and businesses that prioritize accessibility can benefit from increased customer reach, improved SEO, and legal protection. No matter where your site is based or where […]

Your eCommerce store’s product pages can either drive sales or push potential customers away. To be effective, they need more than just an appealing design—they must include key elements that engage visitors and convert them into buyers. In this article, we’ll explore 12 essential features of high-performing product pages to help you optimize this crucial […]

It’s clear that adding customer UGC (user generated content) videos to your eCommerce product pages increases sales. However, there’s another way to use video that’s quickly gaining momentum and boosting the conversions of eCommerce stores: shoppable video. These shoppable videos do an excellent job of showcasing products in a format that really resonates with customers. […]