Simon Tomkins

Cart abandonment remains one of the biggest challenges for eCommerce stores, but there’s another missed opportunity that’s often overlooked: the moment just before checkout. When a customer has already decided to buy, they’re often open to adding more – if the right products are suggested at the right time. That’s where cart drawer upsells come […]

Improving LCP should be a priority for all WooCommerce stores as it directly impacts user experience, brand reputation, and conversions. In fact, Rakuten 24 found that achieving a good LCP score lead to a conversion rate increase of up to 61%, as well as improvements in revenue per visitor and average order value. Renault reported a 14% decrease in […]

CLS, or cumulative layout shift, can be a real problem for WooCommerce stores, but thankfully, it’s something you can fix. CLS is a measurement of how much of a page’s layout and content shifts or moves unexpectedly when it’s loading. This sort of shifting isn’t ideal for any website, but it’s particularly serious for WooCommerce […]