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Introduction A few years ago, “personalization” usually meant adding a first name to an email or showing a product a shopper had already viewed. In 2026, that feels almost old-fashioned. AI now helps brands shape the full journey in real time, from homepage modules and product recommendations to support replies and next-best actions. That matters […]
AI is transforming business decisions from those driven by gut feel and looking back to quicker, more transparent, data-based and testable decisions in virtually every function. The executives are making more decisions together with AI as an equal partner and not just as an add-on tool for analyzing data, discovering patterns and simulating different situations. […]
Executive Summary There has been an inflection point reached in subscription commerce on Shopify. Where there was once a niche concept of subscriptions being used for sample boxes of makeup and wine tasting, there is now arguably the most scalable business architecture on Shopify. The global subscription e-commerce market will be worth over $320 billion […]
