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Search engine algorithms have moved past simple keyword matching. By 2026, Google’s Search Generative Experience (SGE) and Large Language Models (LLMs) operate on entity-based indexing. This means search engines no longer look for a specific string of text. Instead, they look for “Information Gain.” Information gain is the measurable addition of new, unique data to…
The way people search online has changed. Once, all eyes were on Google, but now tools like ChatGPT and Perplexity are just as likely to guide your next visitor to your content—or not. Generative Engine Optimization (GEO) is the game changer here. GEO focuses on making sure your website doesn’t just show up in old-school…
Every small business and non-profit eventually faces the same big question: Do we hire a web designer, or do we just try building the website ourselves? The decision can feel overwhelming—especially when budgets are tight and time is short. This guide breaks things down in plain language. You’ll see exactly what web designers do, how…
