John Locke

Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]

Getting reviews from clients will help your local SEO, but don’t focus only on Google reviews. You’ll need reviews from a variety of sites that the ranking algorithm expects to see in your review portfolio. Many of you are focused on Google reviews, since most businesses want to rank high in Google Maps. This is […]

Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]