Jennifer Folsom

Your nephew might be talented. He might even know more code than some web designers. That still leaves a question: Who will take care of your business website after it launches? A website needs more than someone who can build it. It needs an owner, a plan, and ongoing attention.

AI has made marketing content faster and easier to create. A business can use AI to write blogs, develop social content, generate marketing images, brainstorm campaigns, and draft emails in minutes. That’s incredibly useful. We use AI, and businesses should use it too. But easier content creation raises an important question: If AI can create […]

If you’ve noticed fewer website visits, fewer phone calls, or competitors appearing where your business used to rank, you’re not imagining it. The way customers discover businesses has changed more in the last two years than it did in the previous ten. A few years ago, finding a local business was fairly predictable. Someone opened […]