Jake Goldman

At Fueled, our wp-scaffold framework has long helped to jumpstart new WordPress projects by automating boilerplate setup, enforcing foundational engineering best practices, and keeping structure consistent across teams. As our codebases grew, we realized that sharing lower level updates and improvements across projects could be easier. To solve this, we introduced a new Composer package […]

WordPress powers over 40% of websites. When its core gets faster, the larger internet benefits. That’s the ambition behind the WordPress Performance Team: a cross-company initiative focused on improving speed, efficiency, and thus user experience across all WordPress sites. At Fueled, our 10up WordPress Practice has been part of this effort from the start, helping […]

One of the more ambitious design goals behind the new Fueled.com involved bringing to life animated 3D objects in the browser—without relying on WebGL or heavy, real-time rendering. The solution was a custom animation system that simulates 3D using optimized image sequences, built leveraging WebP image formats, Motion.js, and Intersection Observer techniques. The final product […]