Dave Macdonald

In WordPress, the file editor helps you quickly edit core, theme, and plugin files. While editing files in the WordPress dashboard is risky, it can quickly help you make slight changes to WordPress assets. However, there is a problem in the workflow. What if the file editor disappeared from the WordPress dashboard – it happens. […]

It used to be simpler: a theme, a few pages, and the odd plugins. You’d install WordPress on a shared host, maybe with a bit of ceremony or without, and you’d be off—writing, mostly, or sharing photos. It was lightweight, literal, and forgiving. Blogs looked like blogs. Sites looked like slightly more complicated blogs. No […]

Content marketing might be the most effective SEO strategy for building trust and traffic. When targeting a specific audience, your content needs to be focused and helpful. Generic advice doesn’t cut it. Niche service sites cannot rely on the broad strategies used by big brands. They require a unique approach and need to speak directly […]