Colm Troy

If your WooCommerce store feels slow (or isn’t scoring as well as you’d like in PageSpeed Insights), there’s a good chance third-party scripts are part of the problem. Most eCommerce stores rely on one or more of: pixel tracking, chat widgets, review carousels, video embeds, A/B testing, Facebook tracking, Google Analytics, and heatmaps. And there […]

Cart abandonment remains one of the biggest challenges for eCommerce stores, but there’s another missed opportunity that’s often overlooked: the moment just before checkout. When a customer has already decided to buy, they’re often open to adding more – if the right products are suggested at the right time. That’s where cart drawer upsells come […]

Improving LCP should be a priority for all WooCommerce stores as it directly impacts user experience, brand reputation, and conversions. In fact, Rakuten 24 found that achieving a good LCP score lead to a conversion rate increase of up to 61%, as well as improvements in revenue per visitor and average order value. Renault reported a 14% decrease in […]