Cillian Bracken

Last spring, our marketing team hit a wall. We’d been using Trello for years, but new data privacy regulations had our legal department asking tough questions about where our project data was being stored. Then came growing concerns about economic and geopolitical tensions between the EU and US, adding strategic considerations to our regulatory ones. […]

Last month, I watched a client call descend into chaos as a project manager tried to explain which “blue button” needed fixing on a client’s website. After 20 minutes of frustration and screen sharing attempts, someone finally said, “If only they could just point at what they’re talking about!” That moment perfectly captures why bug […]

How long is a piece of string. At our agency we have spent over 30 hours on our research for certain ecommerce clients. I would say the average is 5-10 hours. The SEO landscape is shifting though however. Keywords with volume are not the only game in town and in reality are a zero sum […]