Brett Atkin

It is universally accepted that referrals and existing clients are the easiest way to get new work. At least 90% of my business over the last 20 years has come from referrals or existing clients asking for more work. It has been that way for me from the beginning because I was lucky enough to…

From my experience in email marketing for clients, email conversion does not depend on the sender name, the subject line or even the message itself. So what is the key factor? Email conversion depends entirely on the subscriber. But in the end, if the subscriber doesn’t want or need your product or service right now,…

Part of getting your email marketing up to speed is looking at open rates. Email marketing open rates tell you the number of subscribers that opened your email. This is determined by putting an invisible image in the message and keeping track of how many times that image is requested. Because of this, open rates…