Alex Panagis

London, England, United Kingdom

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London, England, United Kingdom

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London, England, United Kingdom

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England, United Kingdom

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Does self-reported attribution work? Here’s what you need to know.

Attribution in marketing is an endless chase.  Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting. This leads them to:  The long-term outcome of this is […]

How To Make The Most of Your SaaS Integration Pages

So, you run a software company that integrates with other software products, and want to make the most of those integrations? 😄 In other words: Welcome to the right place to build & grow your SaaS. 🤝 So, let’s get to it… Setting The Right Expectations For Your Integrations: You Are Not Another Zapier. Integrations aren’t […]

How To Invite An Agency To Your Meta Business Account

About to start working with a partner (i.e., agency, freelancer, etc) on your Meta Ads? Well, you’ve come to the right place. Trust me when I say we’ve seen it all, from agencies that set up pixels, ad accounts, and everything in between under their own ownership. On our services side, we are always adamant […]

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