🇮🇳 WordCamp Vadodara 2019

Marketing in the digital world is a big puzzle to solve. You need to ask yourself:

• How can you market yourself better with the right target market and which is the fastest way to achieve?
• What should be your strategy?
• What should be your detailed plan?
• Do you have a blueprint ready to plan your marketing strategy including:
  • What content to create?
  • Where to promote?
  • What channels to use?
  • What keywords to use?
  • How to plan your marketing budget?
  • Which events to attend?
  • What KPI’s to measure for your marketing success?

These are some of the things you need to address first before investing in marketing and growing your business.

In this session, Madhuram will be sharing the marketing blueprint he used to develop his own digital marketing company with limited resources and signing the first customer.

Alkesh will be speaking about lessons that he learned while started the WordPress plugin development journey as a product store after freelancer life. This will be a real-life story to explore success and failure and balance of it. And also, he will explore future visions of own plugin development store or become part of any existing plugins at wordpress.org.

The session emphasizes on how to build your awesome site using Gatsby as a front end and WordPress as a CMS (Content Management System) i.e. back-end. WordPress with its awesome plugins and templates has already paved its path, but now with its an amalgamation with Gatsby you get wholesome results in static site creation.

Being a web developer, we have more alternatives to build a site which always leaves us in vagueness which framework to adopt. As a developer, we always aspire to enhance our tech-stack.

Gatsby being released in 2017 already has countless fans and has proved the world that it’s not just hype. Gatsby is based on React.js, Webpack, as well as other front-end tools and uses GraphQL to feed the website with data, which is the primary cause of people stirring to the static site generators. 

WordPress CMS with its customizable design and easy and user-friendly interface has always been a great option for managing content. It is Open Source and is the first choice for most bloggers, but it can also be successfully used for designing simple websites. These two technologies, Gatsby and WordPress could leverage our experience of website development.

In August of 2019, 1,584 professionals in the field of Search Engine Optimization (SEO) took a survey sharing their opinions on the relative use and merit of various inputs in Google’s ranking systems. In this session, Raghuveer will share the aggregated results of that survey. These factors will help the whole WordPress community. From the designer, developer, QA and SEO we all have to keep in mind these factors.

SEO Professionals believe Google has a wide variance of how ranking inputs are weighted depending on the query words used. This makes the analysis of the ranking systems vastly more challenging (as a ranking input might be very important for one set of queries, and relatively unimportant for another).

We hear about providing good support, good customer experience many times. How do we define it?

My definition to a good customer experience is, “An experience of a customer that wins the customer for a lifetime and he shares his experience with others.”

It is essential to provide experience to the customers when they reach us. It is also interesting to understand how it impacts us as a business.

This presentation is all about handling customers, their questions in an efficient manner that makes them happy and make your life easy too. I’d like to share my knowledge and small tools that help me in my routine.

What is your responsibility in your WordPress Project or Product? To deliver with RIGHT QUALITY is the most important aspect in any WordPress projects. That is the current trend right now in today’s world. Qualitative mindset is the key over here.

• WP++ means, incrementing WordPress in each possible way
• Starting with the meaning of Quality as a whole
• Why Quality is Free & it is everyone’s responsibility
• Elements of WordPress which I can improve
• development using TDD & BDD
• Continuous Integration & Continuous Deployment in WordPress
• Supportive tools with me who gives me the power to make WP++

Gutenberg brings a powerful block editing experience with several default blocks but sometimes we may need to create custom ones. Creating Gutenberg blocks can be a challenging task as it involves writing a lot of code, even for creating a simple testimonial block. Since the process of learning JavaScript and React can be time-consuming, many developers find creating custom blocks quite complicated. Do I really need to learn JavaScript deeply to build blocks? Is there a quicker and simpler way? Well, this is where Advanced Custom Fields (ACF) come to the rescue. In this talk, Imran will demonstrate how ACF blocks feature would help you create blocks in a very simple way.

When asked about security, website owners commonly reply with “Why would anyone hack me? I’m just a small business owner!”. In this interactive session, we would deconstruct how hackers hack WordPress sites, and what you can do to prevent it.

You’ll get to see the hacker side of things, and get answers to:
1) What would a hacker gain by hacking your WordPress website?
2) Security testing methodology
3) Tools used to exploit your site
4) Commonly vulnerable areas which are exploited
5) Performing the hack & Retaining access
6) Easy to implement steps which will super secure your WordPress site and protect it from getting hacked

Since 2006, Over these many years, Abhishek learned many new things. In this session, He will share those tiny little things that could have helped him in his journey. This session is intended for beginners who look forward to starting with Blogging or WordPress Development.