WordCamp Utrecht 2018

If you plan to run campaigns and discounts on Black Friday or Cyber Monday, you better make sure that your shop will not break down when it matters most. If you succeed this day, your shop will be full of customers that are ready to place their orders – and you may make a month of revenue on this single day.

This workshop aims to enable you to eliminate as many regular pitfalls as possible, and to ensure that the big sales day will be a success. We will address both technical aspects (both backend and frontend), the importance of planning your marketing on beforehand and give you our insights from many years of zero downtime hosting on Black Friday.

If you plan to run campaigns and discounts on Black Friday or Cyber Monday, you better make sure that your shop will not break down when it matters most. If you succeed this day, your shop will be full of customers that are ready to place their orders – and you may make a month of revenue on this single day.

This workshop aims to enable you to eliminate as many regular pitfalls as possible, and to ensure that the big sales day will be a success. We will address both technical aspects (both backend and frontend), the importance of planning your marketing on beforehand and give you our insights from many years of zero downtime hosting on Black Friday.

Brand Solution Masterclass is a workshop on creating consumer centric, digital-first marketing strategies for today’s customer journey. People should be able to go to your website and understand what you offer within five seconds. In this workshop we’ll go over steps you can take to boost your website and grow your business. – Why you need to build a brand that matters – How to simplify a brand message so people understand it. – What your website should include to drive your business to the next level. Make these changes and you’ll increase sales, create fans of your business and stop losing to the competition. Whether you’ve no website yet or you’re a professional looking to improve your sites, this session is for you.

Performance matters! Faster websites have been shown to be better. In this workshop you will optimize a website together with the instructor Maik Gruppen. The workshop is divided in two parts, it will start with the fundamentals about web performance.

After the short intro you need to get to work – a terrible slow website needs your help!

• What is performance and optimization?
• Where can we optimize performance?
• Manual vs Automated image optimization
• Code optimization in an HTTP/2 world
• Server-side optimization

Bring your laptop and a charger with you.

I would like to talk about recent serious security incidents had with WordPress installations and Start with the general points that anybody who is going to use or currently using WordPress needs to put their attention compared with driving a vehicle. Then I will suggest few plugins and services that I use and will request the audience to engage and let their suggestions too.I have mastered Art of hardening WordPress installation more than 30+ in Sri Lanka and other clients abroad.

For long I was dreaming of starting my own business and traveling a lot. But I had to pay my monthly mortgage, loved the security of a permanent contract and thought that a comfortable house was essential to live a happy life.
Until I dared to leave everything behind, start my own business as a Virtual Assistant, work location independent and travel the world.
Now I go where I want to go, make a living of all sorts of online business support, of which building WordPress websites is one of the core activities.
Now I know that all fears that kept me happy with my permanent contract were just imaginary borders.

Vanaf 1 juli 2018 is het verplicht voor overheidsinstanties om hun website toegankelijk te maken. Veel bedrijven die hierbij een helpende hand nodig hebben om hun website te laten voldoen aan de 31 regels die hiervoor opgelegd zijn. In deze workshop laten we zien hoe je kunt controleren of je website voldoet aan de eisen en geven we inzicht hoe je je website hierin kan optimaliseren.

Now this is a story all about how my life got flipped turned upside down. And I’d like to take a minute, and before we’ll begin, I’ll tell you how I got the idea to walk to Berlin.

Time to socialize. Have a few drinks and some snacks, and join in for a fun Pub Quiz!

With the release of WordPress 5.0 imminent the future of WordPress is brighter than ever. From personal blogs to the enterprise new capabilities and new ways to approach the WordPress platform are helping users of all sizes to make the most of the technology and their careers. This talk will provide a glimpse of that future and our places, as a WordPress community within it with a focus on the future of WordPress as a platform where we can do more than just participate to get the most out of it.

Every webserver and web application has to deal with personal data. Either logins, names etc. or even IP addresses in logfiles or maybe even anti-spam plugins, analytics systems as well as cookies and social media buttons.
What is your site doing with all that data and what does the new General Data protection Regulation mean for your website or hosting company?

Learn how to create your own database solutions based on the popular tools Pods. Learn to explore the playing field of true relational database publihing. Get a shortlist of the most important tools to use Pods together with the most popular Pagebuilders tools like Beaver Builder. Learn how to make templates for your own custom designs.

If you are a theme, plugin or core developer/designer you need to test your work for accessibility errors, but how to do this and what are the guidelines to follow?
In this talk I will give you an overview of useful test tools, how to use them and how to integrate testing your development workflow.
Also, I will give you tips on additional testing that can’t be automated, like using and testing your work with only your keyboard.

Structure:
-Intro: A thing is useless if you don’t use it.
-I’m subscribed to 600+ lists. Here’s what I’ve noticed.
-You want to build trust and do something to turn your leads into customers. Here’s how to connect with your audience.
-Overview of the first 5 emails to write and when to send them out.
-What to write in each email (hooks addressing headaches, personal stories).
-Bonus: Painful lessons/tips.
-Conclusion/key takeout: Write your first 5 emails to send to subscribers.

The average conversion rate of a website is only 2%. Do you know why the other 98% of your visitors didn’t convert? Do you even know what made the 2% convert with you instead of your competitors? Getting answers to the questions above is one of the key aspects needed to increase your conversion rates. But how can you get these questions answered?

In this talk, I will explain three methods to help you with this. For each method, estimated time/cost, suggested tools and recommended tasks/questions will be provided to help you get the most out of your research efforts.

Understanding the types of hosting available, what their perils and pitfalls are as well as their benefits. With the eventual endpoint being that the viewer can choose great hosting that suits them without fear.

At the end of 2000, I first became acquainted with the internet and I had no idea back then that a mother of 5 and grandmother of 1 could have built a successful life that literally saved my own.

For the last fifteen years, I’m proud to say that WordPress, and it’s thriving community, has been a large part of my life. I’ve enjoyed making friends, attending WordCamps, and being part of Make WordPress.

The Internet has been a place where we share our joy. But what happens when life is interrupted? There are many things that will interrupt your life. Death. Divorce. Illness.

I’ve experienced all three. In this talk, I’ll share some of vital the lessons I’ve learned from being a part of such helpful and friendly community. Please join me during this session to not only hear my story, that many of us have experienced, but also for practical advice.

Are you interested in giving back to the WordPress community now you have been using it for so many years for free? Then this is the moment! Come and join us and become part of the global WordPress family!

In this session we’ll tell you all about the WordPress community and how you could help out in one of the following areas:

1. Accessibility
2. Community
3. Core
4. Design
5. Documentation
6. Testing/Flow
7. Marketing
8. Meta (WordPress.org)
9. Polyglots (Translations)
10. Support
11. Theme Review
12. Training
13. WordPress TV

We will help you to start with the right toolset every WordPress familymember should use and introduce to the right people.

Make sure you bring along your computer!