🇲🇰 WordCamp Skopje 2023

The success and widespread adoption of WordPress is undeniable, with its expansive ecosystem of themes driving the look, feel, and functionality of countless websites. This well-established system, however, has its own set of constraints stemming from its deeply integrated nature. What if we could break these boundaries without compromising the strengths that make WordPress a CMS favorite? Enter the world of Headless WordPress. This approach harnesses the power of WordPress as a potent API, allowing for groundbreaking front-end developments using tools like React, for example. More than that, it offers seamless integration with diverse platforms and publishing solutions. The beauty of this evolution? Content creators and editors can maintain their familiar WordPress tools, ensuring a smooth transition into this expansive horizon. Join us as we step beyond themes and dive into the infinite possibilities of a headless future.

Why is it crucial to consider performance and optimization? What tools are available for this purpose, and is automation possible? A few examples of actions to avoid and strategies for preventing issues such as server downtime and dissatisfied clients? It’s worth noting that this presentation will not involve live coding; it’s a talk format. If live coding is desired, a workshop format can be arranged separately.

Ensure that your marketing campaigns will reach your target audience without worrying they will pile up in another promotions folder or spam. Find out why self-service platforms are not always your go-to tools and explore other possibilities that will provide you with the best solution.

SEO E-commerce concepts and Implementation, what is essential, What can be tolerated and still have success anyway.

While ChatGPT can be a helpful tool for writing content, it poses a risk to originality, which in turn can only harm your clients. In my speech, I will highlight the importance of writing original content and tips for doing the same, and will also show other (potential) writers how they can use AI as a guide rather than a tool that does the entire job for them. Additionally, I will be showcasing some of my work on how I have edited AI-created content and have brought it to human text in hopes of teaching others how they can do the same.

Why is personal branding absolutely essential in the age of social media, and what to do if you are introverted ? Is it really necessary to go with the flow and desperately try to stand out from the masses, or you can keep your dignity and still become renowned? Is there a way to build your career and stay true to your values and your true self?

We’ll try to get to the bottom of these dilemmas and introduce the idea of Ethical Branding. You will walk away with some answers, but hopefully with many more new questions to ask yourself.

We’re going to hang out and look at active use cases of communities and how you can leverage them to make a difference in your life, your daily work and the community at large.

In this talk, Monika, Women in Tech Ambassador and Co-Founder of Ways2Help and a consultant for building communities with IT companies and startups will share best-case practices and tips and tricks for creating and nurturing a community that drives transformative change.

Let’s boost productivity, create better user experiences, innovate new products, and streamline support with the power of the community!

You will learn why you should use Docker as a daily server driver, and what are the pros and cons of using this type of development environment. I will share my setup, and explain the reasons why me and my team decided to use Docker. Also, I will compare the Docker server setup with all major solutions that most of the WordPress developers are using (Xampp/Mamp/Lamp, Local by Flywheel, Vagrant…).

What are the three most significant factors in developing our personal brand?

How can lifelong learning, strengthening your digital identity through storytelling, and expanding your professional network help you grow in every element of business today, and why are they so important?

Using WooCommerce as a backend for a mobile app can be a very rewarding choice as it opens up numerous possibilities in terms of features, scalability, and customization. What Im going to talk about is the aspects and considerations you might explore when discussing WooCommerce as a backend platform for a mobile app

Tackling the problem of finding new ideas and methods that will improve the creative string. Improving your creativity will be a valuable skill in any field, it sets you apart from a world of copies and fakes.

In the topic “How to Use the Power of AI to Improve your WordPress Website” I will talk about how site owners can leverage artificial intelligence to dramatically improve their website. If you are still not using any AI tools in your daily work, you might actually be lagging behind. Businesses and site owners are wildly adopting and investing in AI. It can be used to speed up content creation process, provide automatic translation, improve SEO, as well as code and image generation and even voice recognition and audio translation. At the same time, there are some risks involved in using AI. We are going to cover those too.

In this topic it will be discussed how to use WordPress page builders as beginner design tool for landing pages to maximize marketing results.
Also get tips on choosing a landing page template, writing clear and concise copy, using strong visuals, and including a call to action.

As a company, we developed a WP plugin that connects WooCommerce and Pantheon – ERP software of Datalab (https://datalab.com.mk), that is used in 6 countries.

The presentation will focus on presenting the benefits a properly marketed blog can bring.
The topics covered will be: how to choose your topic, how to build a consistent fan base, how to strategically plan content, choose collaborators and partners, and market your blog to the desired target audience.
By presenting real examples from my two previous blogs (This is Not a Social Media Blog and Skopje Casual) both created with WordPress, I will give cases on how proper blog management and marketing can help you “open doors” in your field of expertise and start earning.

If your website is slow, the user won’t give a second thought before leaving your site. A dissatisfied user is worse than not getting traffic at all!
Get ready for a deep dive into the world of WordPress optimization, where we’ll demystify the tech side of things, especially when it comes to meeting the demanding standards of Core Web Vitals and overall website performance. This session is your backstage pass to understanding the nuts and bolts of WordPress optimization.

I will break it down with real-world examples and easy-to-follow strategies that’ll help you supercharge your website’s speed, boost interactivity, and ensure rock-solid layout stability. Whether you’re a developer or a website owner, you’ll leave with practical knowledge and the tools needed to fine-tune your WordPress projects. Join us for this enlightening session and unlock the full potential of your online presence.

Everybody knows that WP-CLI makes you the most powerful person on the server. But did you know you can be the most powerful person on a remote server without ever logging into the server?

Alias is not yet another WP-CLI command. Alias is your best friend, the one who knows all your passwords. If CLI tools make you smart because your work is fast and efficient, the alias will make you a sorcerer because it will feel like magic. Ready?

WordPress Action and Filter Hooks are important topics because they allow you to easily customize and extend your website’s functionality without directly modifying the core code, ensuring flexibility, compatibility, and ease of maintenance.

In this beginner-friendly presentation, we will attempt to explain WordPress Action and Filter Hooks. We will break down the concepts into easy-to-understand terms and provide practical examples to illustrate how they work.

If you own or develop and maintain websites, there is a constant threat of having website under-perform, getting attacked, or just look outdated. Believe it or not, but by following the principles of 2,500 years old military book you can make websites secure, and have them perform and rank well

Good and bad practices in development how to overcome them

– auditing website to find weaknesses
– what is the proper usage of plugins
– when and how to use alternatives
– how to implement new functionalities
– what to do with 3rd-party scripts
– what to expect from others and how not to fall under pressure

Which tools to use, what not to do on their or client’s websites, when it’s time to start all over…