🇲🇰 WordCamp Skopje 2019

1. What developers need to know about SEO?
2. WHY do they need to know about SEO?
3. How to collaborate with your dear friend – the marketer?
4. What to expect as a requirement form the marketing team and how to make them happy?
5. SEO plugins you need to install right away – before launch
6. How to plan a new website launch or a website redesign that will be SEO friendly?
7. SEO process your marketer follows (understand your role in that process), understand your marketer’s pains

P.S. I may need more than 30 min for all of this :)), it is up to you to decide if you can give me an hour:)

What does AI and ML are and how they can be used into WordPress sites
-Are machines taking over the world? What’s AI and ML?
-What’s the difference between artificial intelligence and machine learning
-Why is it popular?
-Is it hard?
-Artificial Intelligence ( Algorithms )
-Machine Learning ( Models )
-How can can AI help with your business and site and how can you benefit from them
-Use cases ( WP Plugins which use this tech and sites with this)
-Where WE use it

The topic is on what we should consider in building a successful SEO strategy. On-page and Off-page SEO elements. Latest trends going from choosing a hosting provider, through speed and performance, mobile version, to metadata, link building, and keywords. I will also speak about creating content. Ideas on how to build the content, how to effectively mix video and articles, and how we can take advantage of the content that we create.

Long story short: Technical SEO = the mix of programming and marketing and how can we combine both to achieve business growth and outperform our competitors.

What is BAD and what can be a million times better only if we could use common sense when we are starting our online business/e-shop.

Frauds and fake shops/dropshipping affected the e-commerce industry in the worst way by destroying any trust people had in online shopping.

How to rebuild trust now?

Learn how to increase significantly WordPress security without paying for expensive services . Don’t overload WordPress with heavy plugins to handle security. It is not it’s purpose.

“Is WordPress Secure?” is an evergreen question. In this session, we are going to explore some security threats commonly found in custom-coded applications, see how WordPress mitigates them and how we can keep things secure in our custom plugins and themes.

Let’s not talk known facts. We all know that choosing a good plugin or theme is a tough choice. Theme should be responsive, code base should be high quality, don’t use nulled products, etc…

Imagine a scenario when agency of individual is using one theme and some plugins to build most of the client sites! Yes, in the era of page builders it is possible and very convenient solution for an agency or an individual freelancer.

Now, imagine that this theme or one of the plugins gets abandoned, or some other scenario prevent further updates and fixes! Hundreds of sites have been built using this products, so what now? It can get very unpleasant.

This is the focus of the presentation and what steps to take to prevent such a scenario. We’ll also discuss if a custom build theme is better solution than very popular premium theme.

Remember the famous “5 minutes installation” process for installing WordPress? Let’s see how much time will installation from terminal take. Even better, let’s see what WP CLI can do in 5 minutes. And all that can happen in terminal in 30 minutes.

This is not your usual presentation talk. This is a live terminal commanding where fatal errors are expected; planned even. Building a WordPress website, or few, without doing anything in code editor nor dashboard. Join me in this dangerous overview of WordPress command line tool, also known as WP CLI.

Digital marketing is a wide topic and sometimes, it is very difficult to set priorities and decide which activities will bring success to your business.

In this talk, Teodora, a CEO of a local marketing agency, working with clients from the USA, Western Europe, and the UAE, will share best case practices about the most successful strategies they executed for their clients.

Teodora will show you 3 successful recipes from the marketing kitchen and will teach you which ingredients to use in order to make sure they are healthy and tasty. 🙂

p.s. I would make the presentation in the form of a cooking show, showing ingredients such as social media tools, best case practices and lessons we learned from our work, and of course share they way they should be “cooked” in order to make sure it will have a great value and ROI for the clients and the businesses.

In this session i will to go through different areas of WordPress plugin development Including: making use of the native WordPress APIs (HTTP, Database, Caching, Widgets, Shortcodes, Filesystem and more.), licensing, publishing the plugin to the WordPress plugins directory and updating.

Tight budgets, tighter deadlines, and changing requirements. The agency environment is a challenging one, where you often feel forced to hit the impossible trifecta of good, fast, and cheap. Is it possible to build high quality websites, quickly, and in a maintainable way?

This talk presents component driven development as an answer to this question, sharing first hand experience at a top Berlin WordPress agency and the lessons learnt by breaking all of our challenges (both conceptual and code) into components. Plus, you’ll learn how we use our open source component library and WordPress framework (built on Timber and Advanced Custom Fields) to do this.

User interface and user experience are primary areas of consideration, when web sites and apps are in the process of being created.
While web sites and apps developers can certainly help in this regard though that are overly focused on extraneous issues need to be aware for business and following several tips and pointers.

The level of success that the average software product is able to achieve is dependent on the user interface and user experience.

You launched a new site, and out of the blue your site went viral. Instead of crunching revenue numbers, you spend half your time dealing with the support mailbox being flooded with problems. Most of the emails are complaints about getting an error page, and you think to yourself, “why?”.

You paid a premium for the best type of instance money can buy, you installed a web server by following a high rated guide, but somehow the server still manages to choke. You have W3 Total Cache installed.

Good, but that’s just scraping the surface. Optimizing a WordPress site for high traffic is much more than just installing a couple of plugins. Learn the tricks of the trade for handling high traffic by grabbing a seat at this presentation.

Why should we start a e-Commerce shop using WordPress and WooCommerce. We will be talking on optimization, advantages, possible rabbit-holes and what comes out-of-the-box, and what should you pay extra attention to.

Introducing the basics of Elementor, its advantages and disadvantages, compatibility with other plugins and other interesting things about this awesome page builder.

Storytelling, from fairy tales to content. A story about how to tell stories (primarily on the site, and in any other creative task – from a regular flyer or banner to branding companies, products or communities) verbally and visually. Why it is important to gain the sympathy of end-users toward a brand or client towards you and what kind of benefits (even) developers can have from this approach. We will come to terms with the dilemma: writing for SEO or for visitors and why not. Goodies will be examples of good practice, but also bad (#fail).

Ever fancied a native mobile app for your WordPress website? And that too on all mobile platforms? But you’re stuck up with the thought of time, costs and maintenance constraints? Wouldn’t that be amazing to be able to have a universal platform that could function both as a website as well as mobile app. Then, progressive web apps is the answer for you.

The talk shall revolve around progressive web apps, how they are revolutionizing the mobile web and you could be part of this journey also. What are its benefits, the concepts and technologies behind it. How to build one, test one, and even package and publish one. How you as a WordPress site administrator can benefit from it. Moreover, the talk shall briefly discuss the CMS support, tools, plugins to achieve app like experience, and push notifications in your progressive web app.

The talk shall also cover up about achieving the native mobile app of your WordPress website, making your website installable as an app and the getting the offline availability and offline browsing support for your WordPress website. The idea of this talk is not to eliminate the native mobile apps. However, giving awareness to website administrators and small business owners to have the possibility to have their own native mobile app with the removal of the constraints that pop up in their minds.