Burke Ingraffia
Hardening WordPress Security
WordPress is a favorite target of hackers who, for whatever reason, enjoy being mischievous. This talk will give you some pointers on how to protect your self-hosted WordPress site so that you make it harder for anyone to exploit weaknesses in your code and hosting setup.
Shercole King
WordPress for Revenue (Panel)
Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.
We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.
Alex Geriner
WordPress for Revenue (Panel)
Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.
We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.
Jeremy Dolan
E-commerce for WordPress (Why we wuv Woo)
I will share some of my insights & experience setting up e-commerce sites for WordPress, and why WooCommerce is my weapon of choice.
Anthony D Paul
Bringing Order to a Content Hoarder (an Information Architecture primer)
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
Jonathan Bailey
Protecting Your Content: Stopping Scrapers, Spammers and Plagiarists
Great content makes a great website. But while most toil to write put together great pages and posts, many sites take shortcuts, including scraping content or even just plagiarizing it outright. This infringement of your work can hurt your site’s SEO and your trust with readers, making it crucial that put a stop to it.
Fortunately, there are ways you can protect your work. Whether it’s preventing infringement, tracking your content’s use or putting a stop to ongoing misuse, there are tools available.
This talk will guide you through building a strategy to protect your work including WordPress settings that can minimize content misuse, plugins that can help protect your content and strategies for monitoring and defeating ongoing infringement.
Nathan Allotey
The Price is…Wrong
Are you charging enough for your services? Chances are you’re not. The goal is not to get as much money as you can get but to be paid for the value you are bringing to the table.
When I first started out with web and graphic design I was charging pennies because I felt I was not good enough. For my first website I charged $500 and the second website I charged $0 and was later paid $1,000. After comparing my work to others on the internet I soon found others were charging $5,000 to $10,000 for a website and were not giving as much value as I was.
In this session I share my pricing journey as well as tips on how freelancers can double what they are earning by creating a process and upgrading their professionalism to earn higher value clients.
Creating a Digital Download Business – What to sell, how to sell it and shortcuts to success
In this session, Adam discusses the use of Easy Digital Downloads, a free plugin for creating a digital download eCommerce store in WordPress. Session attendees learn the basics of setting up an eCommerce store and Adam addresses how the phrase “digital downloads” doesn’t just refer to plugins, themes and other software.
Adam also reviews a list of free and paid Add-Ons for EDD that enhance the end user experience, marketing process, and ultimately website revenue. He also talks about several third party tools and services that make managing and growing a digital download business easier and more rewarding.
Whether audience members are bloggers, designers, teachers or hardcore developers, they will walk out of this session knowing they can offer digital content that others want and need.
Wendy Dolan
WordPress for Revenue (Panel)
Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.
We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.
Mallory Whitfield
Content Hacking, FTW! [Grow Your Online Traffic with Epic Content]
Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, and something I’ve been working on with our SEO clients at FSC Interactive.
I would show specific examples of types of content (both the written content and the visual content) I’ve created / helped to create and how that content gets shared across the web & social media sites, as well as how to identify your best-performing content and make it epic. Attendees would come away with actionable ideas for how to create epic online content that drives traffic to their website, grows their brand online, and even how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads.
This post touches on some of what I cover in the presentation: http://www.missmalaprop.com/content-upcycle-method/
WordPress for Revenue (Panel)
Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.
We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.
Carolyn Sonnek
Jetpack All The Things
Get the details on WordPress’s most popular plugin, Jetpack. We go from installation, a quick run down of all of the features, and what some of the features look like in action. If you have ever wondered about Jetpack or want to see what the hype is all about, you will not want to miss this talk.
We Can’t Read Your Mind: How To Find Help For Your WordPress Problems
Having problems with WordPress? Are you having trouble finding answers? Do you need to reach out and ask for help?
This presentation covers how to make good support requests, what things to avoid when reaching out for help, and the resources the WordPress community has for everyone’s use that may answer your question for you.
Christopher Harris
One Dashboard to Rule Them All
Managing multiple websites can be a challenge. This talk will cover the features of popular WordPress dashboard management tools to help you discover the best dashboard for your needs.
Sonja Leix
Lost in Translation: What I learned by Contributing to the Polyglots Team
WordPress is growing rapidly! It now powers 26% of the web. One of the main reasons for it’s global success is, that WordPress speaks more than 100 languages! Who translates WordPress? And how can we get involved? This is the story of how you, as a WordPress Theme or Plugin author can grow your products by connecting to the Polyglots community.
Eli Silverman
Beyond FTP: Moving to a Faster and Safer Deployment Workflow with Grunt and the WP-CLI tools
For the first years I worked as a freelance WordPress developer, I overwrote or erased my fair share of client sites using the the ol’ FTP drag-and-drop. So, yea, I feel your pain.
But at some point a couple years ago I reached a boiling point and set out to find a more reliable, efficient, and consistent deployment workflow. I’ve since found something that works really well for me and in talking to my WP community, I’ve found there’s a strong interest in learning more about these practices.
The presentation will discuss my grunt.js and WP CLI deployment flow, just one part of the full package I use. In doing so it will also cover how to use the boilerplate git repository I’ve built to set it all up in just a few minutes, as well as basic git practices and alternate deployment methods such as Capistrano.
Personally, I beleive WP devs deserve access to the professional-grade workflows our peers enjoy using other languages and frameworks and I want to share what I’ve learned.
Luca Sartoni
How Photoblogging Daily for a Year Made Me a Better Photographer
I have been taking pictures for 20 years. I hit a plateau and I felt my photography was not going anywhere. I decided to start a 365 project and it totally changed me as a photographer. This presentation is all about that journey.
Douglas Thomas
WordPress Code Snippets to Jump-Start Your On-Site SEO
One of the three legs in the SEO stool is code and content on your own site, and WordPress on its own is relatively SEO-friendly.
But for many sites, it just isn’t enough to have the extreme basics – and the deluge of SEO plugins for WordPress show that both developers and site owners want to know how to do it right. In most cases, you don’t need a plugin, just a few good code snippets.
These snippets range from clearing out cruft in your wp_head() to using custom fields instead of bloated plugins to changing settings in your server files to speed up your site.
By using the snippets that work for your site, you can increase search engine traffic and give both robots and your site’s readers the experience they want to keep them coming back.
Gregory Schultz
Podcasting and WordPress: how to use WordPress for your podcast
My topic will focus on how to use WordPress to host your podcast: from using plugins to make your own RSS feed to submit to Apple,Google and Sticher. I will also discuss what to look for when hosting your podcast and how to get an audience.
Frederick Meyer
Creating In-Browser Mockups for Fun and Profit
A lot of client relationships can bog down because the client can’t see what you’ve got in mind. One great way forward is in-browser mockups: demos of design elements built directly in-browser, using browser inspectors such as Chrome Dev Tools. In-browser mockups have helped me move a number of client projects from “anxious and unsure” into enthusiastic partnerships. In this talk, we’ll cover when and why to create in-browser mockups, and specific features in Dev Tools to get the most possible out of the technique.
Blake Bertuccelli
Design Thinking: Keeping Themes DRY in the JavaScript Age
At WordCamp US, Matt Mullenweg offered explicit direction to the WordPress Community: “Learn Javascript.” But how do we efficiently incorporate Javascript into our theme? This talk will offer example of how Javascript tools like Gulp and Bower helped inform the “Via Nola Vie” theme, built for Tulane University. The talk will also introduce ways to keep a javascript-integrated theme inline with DRY (“Don’t Repeat Yourself”) fundamentals, without having to build complex solutions like Theme Wrappers and API dependent integrations.
Myndee Corkern
Using Social Media to Grow your Blog
“If you blog it, they will come.”
Unfortunately this Field of Dreams reference isn’t true. These days, if you blog it, post it to Facebook, Instagram, Pinterest and send it to your email list, they *might* come. Learn inside tricks to help leverage social media to grow your website plus create engaged, loyal fans and customers.
Jess Planck
10 years of using WordPress at Nicholls State University
I’ll briefly discuss how things got started from a single testing site and progressed to the current single and multisite WordPress deployment used today. I’ll outline the reasoning, history, and evolution that has lead our team to focus on using WordPress in a collaborative environment to meet the needs of our multifaceted audience. Some parts also include leadership “buy-in”, training, support, and continual maintenance. I plan to allow plenty of time for questions.
These are the people that make this event happen. They work tirelessly for weeks and months to plan, coordinate, and execute the best event possible. If you get a chance to thank them, please do!
Megan Albritton (+ add me)
Rene Dugar (+ add me)
Dave Guilford (+ add me)
Stephanie Elder (+ add me)
Gregory Schultz (+ add me)
Pam Kocke (+ add me)
Details TBD.
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