WordCamp Las Vegas 2019

I’ll talk about outlining your project from concept-to-completion, how to mind-map your project and how to pick the right tools for the job – i.e: WP, Woo, MailChimp, plugins, free-vs-paid, etc.

I’ll talk about outlining your project from concept-to-completion, how to mind-map your project and how to pick the right tools for the job – i.e: WP, Woo, MailChimp, plugins, free-vs-paid, etc.

Our top-ranking newspaper website, NevadaBeerQuest.com, is an example of essential components and elements to make a website sticky, and how to create pleasing design for visitors and SEO ROI.

Nevada Beer Quest is a printed and digital interactive site with a functioning flipbook. I’ll also share how to make traditional print media integrate effectively with digital media.

This is one of the best ways to end an amazing WordCamp. This is an open forum to have a discussion about WordPress. Have a question you didn’t get to ask? Here’s a room full of WordPress people. Maybe one or two of them have the answer. Come join us!

Wherever I go in the Community, I consistently hear these avoidable pitfalls from new users in the WordPress space. In this presentation, we’ll take a closer look at the seven most common mistakes, provide solutions to help you achieve your goals, level up, add value to your practice with WordPress.

1. eMail Marketing Trends for 2019 – top email marketing trends for small businesses
2. Email Quickstart – a step by step walkthrough of setting up Constant Contact’s email tool
3. Power of the Inbox – Tips and Tricks for successful marketing
4. 30 Ways to Grow Your List – strategies to capture new contacts and to build relationships…

In this talk I’d like to give a semi-detailed overview of membership sites. Why you want one, how to set it up, how to sell your product on it. Everyone says you need a membership site and that they can make you money but setting one up can have a lot of pitfalls. I will walk the audience through the basics and give them the basic template of not just how to set the site up but how to market their product as well.

1) Why do you want a membership site?

2) Membership site setup Organizing your content Protecting your content Payment page setup Email notification setup Transactional email setup Coupon codes

3) Building your customer base Free sources Paid sources Regular content updates

4) How to sell your product Promotion schedule Pricing Email dos and don’ts Sales page dos and don’ts Customer support is not optional

This talk will share key lessons, insights, mistakes, and fun stories from 15 years of blogging about personal growth. We’ll cover content creation, attracting readers, income generation, creative workflow, and blogging as a lifestyle. This includes sharing some surprising reframes and pivots that were instrumental in making a blog-centric business and lifestyle sustainable, profitable, and fun without burning out.

You know what you want your website to say, but finding the right words can feel overwhelming. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.

We will over many methods of securing a WordPress website. Some methods more complex than others, but even beginners can apply some of them. We will also spend sometime on recovery strategies if your site is hacked.

This is one of the best ways to end an amazing WordCamp. This is an open forum to have a discussion about WordPress. Have a question you didn’t get to ask? Here’s a room full of WordPress people. Maybe one or two of them have the answer. Come join us!

Advanced Custom Fields can solve complex WordPress page builder problems. It can also save lots of time in back and fourth emails to your developer or theme builder. Some say ACF PRO is the most lightweight page builder around. Come see how the Plaza Website was built with ACF PRO.

Why should you change to ACF PRO today? One word. Diversification.

A walkthrough of how any user can easily secure their WordPress website, recover from a hacked website, and stop worrying about security. Featuring real hacked site stories, how they gained access, how the site was repaired and protected again.

So, you want to create a website, and make money, but don’t know where to begin? Or maybe you’ve got a site and dabbled a little, but still need more ideas on how to generate cash flow? Well, this is the presentation to be at.

We’ll be talking about:

1. Ways you can make money using WordPress
2. Tips to set you on the right path
3. WordPress plugins to assist you along the way

And by the way, I’m giving you a couple links to a large list of links to some of those money making opportunities too! Hopefully by the time you walk away from this WordCamp, you’ll be able to start creating your own plan, implement some of the tips mentioned in this talk, and begin making some money with your WordPress website.

I’m literally giving you the kitchen sink, because you’ll have references to some articles that have lots of opportunities for you to make money with your blog and social media handles.

In this talk, Mitko will speak about how you can leverage the WordPress REST API to build awesome websites.

Using React.js for rendering the frontend outside the WordPress Theme implementation, by using the processor class inside the Reactj.js that will handle all the layouts that your website needs.

It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?

A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.

In one session we’ll show how to build a website using Elementor, the number one WordPress Page Builder . This session will show how to accomplish this using no code, using Elementor’s Theme Builder to create an attractive business website.

For those who saw Mike’s presentation, this is the follow-on demo that will cover “Building a website with Elementor” using the Theme Builder and Popup Builder. Email Mike at [email protected] with any questions.

How to manage and build your business to withstand negative reviews and create a culture of positive reviews.

In this session Matt will show in details the keys to his success:

• Making business decisions based on statistical data.
• Finding my unique niche
• Deep-learning of SEO

Do your customers and potential customers know who you are? Establishing a consistent brand voice familiarizes consumers with who you are and what kind of experience they can expect when they do business with you. Familiarity leads to trust, and that can lead to sales. In this talk, learn how to use your website content and social media posts to establish and support your brand’s voice.

72% of customers would rather learn about a product or service by way of video. As a business owner and blogger, discover how to incorporate video into your product mix to reach a bigger audience. The best ways to get the powerful multiplier effect for your content to get it your target audience A little-known secret to get up to 91% of your audience to watch your videos to the end Always know what to say – ideas for 21 topics to get you started You will learn a 5-step Get ‘em Done script that is easy that takes the doubt away

Yoast’s SEO plugin have become somewhat of a staple in the WordPress community, boasting over 5 million active installations. We’ll walk through a basic configuration of the plugin making sure you know what every setting really means and the best way to configure them for optimum SEO performance.

With the Gutenberg release, a new Block based editor opens the door for developers to do some interesting things with it versus the traditional way WordPress handles content. In this talk, the basics of Blocks and the power of building custom blocks for special content. Join me in this talk geared towards developers and power users.

I explain what web accessibility is and why it is so important.

Then I explain how SEO and web accessibility are pretty much the same things so if your website is accessible then you will naturally have good SEO.

Don’t worry, I also explain how you can very easily become more accessible using my 15 step process.

I also include a bunch of resources that will help your web accessibility and are completely free

As designers, developers and agencies that build and maintain the largest CMS in the world. Not only are we the only ones with a real chance to make a difference but it is our professional responsibility.

If we don’t help, then who will?

Likes, retweets, and double taps don’t necessarily establish relationships but they are the tools of our age. How can we forge relationships with clients, vendors, partners, and colleagues in an age where face to face communication is less common. Relationships are and will always be a key to success and adjusting to the digital age is crucial. This talk will focus on solidifying relationships in a way that combines the best of both worlds.

Jim Raffel and Shelby Sapusek have owned a WordPress website development company for almost a decade. Neither is a formally trained coder, yet both have learned many tips and techniques to customize WordPress sites and themes. This lively back and forth will be both educational and entertaining and provide coding solutions that have worked in their business.

Jim Raffel and Shelby Sapusek have owned a WordPress website development company for almost a decade. Neither is a formally trained coder, yet both have learned many tips and techniques to customize WordPress sites and themes. This lively back and forth will be both educational and entertaining and provide coding solutions that have worked in their business.

When leveling up as a developer, one of the most intimidating aspects often is using the command line interface, or CLI. In fact, it might seem downright terrifying. The reality is: If you can type, you can use the command line.

Every senior level developer will remember a time when they got overwhelmed by opening the terminal. Those same people will tell you this is one of the most important capabilities they acquired.

Bash can unlock the true potential of any machine. Besides gaining more control of your device, Bash lets you leverage hundreds of power tools like WP-CLI, Drush, npm, composer, and Behat, to name a few.

Leave this session understanding:

• How to stop being afraid of the command line
• A brief history of Bash and how it does what it does
• The basic commands for manipulating your files and folders
• An overview of tools that are only available through the command line
• The basics of scripting to automating anything

In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or a social media posts, keep your site one step ahead with relevant material your audiences will love.

This session tells you how and why use WordPress to maximize your traffic & monetization strategy. From brick & Mortar to personal brands, the website is the primary landing place for all your campaigns. Learn about building search engine relevance and converting that to an income.

I will outline an array of challenges and solutions I faced when building my first website for a client.

Imposter syndrome combined with isolation is a concern in our increasingly growing industry, particularly for those working remotely. How do we address imposter syndrome without looking our internal programming or self talk?

Though talking with developers over the years, I believe many of us came to tech because of our backgrounds. Namely, computers are something we can control. More than half of the people I know in technology have dysfunctional backgrounds.

Teaching emotional coping skills with something developers understand (logical code) can produce powerful breakthroughs. Though I am not a licensed therapist, I do care about our developers, our community, and specifically, my friends.

In this talk, I’ll relate how I’ve dealt with mental health through my journey and the insight into how destructive our self-talk is. It affects the jobs we go after, the work we do, and how we relate with each other. Instead of keeping old self-talk and growing around it, we need to make “breaking changes” in the way we talk about ourselves.

We’ve all see the stats.
• 1/3 of the world’s websites are built in WordPress.
• 37 million global searches for “WordPress” on Google each month.
• As of January 2015, more than 243,000 WordPress projects had been completed on Freelancer.com which is likely at least double that in 2019.

While this is WONDERFUL for the WordPress community, it also makes the competition for WordPress projects much stiffer. To compete in our exploding market, you need a Unique Value Proposition – that ONE thing that you do better than your competition (UVP).

In this session, you will learn:
-Why competing on price is pointless.
-Why your client is not interested in your technical skills.
-Why competing on design talent alone can be a lost cause.
-How Add-on Services “”might”” work as a UVP
-8 Questions you need to be prepared to answer (even if the client doesn’t ask)
-The single best strategy for establishing YOUR UVP and how to use it to outshine your competition

Job postings, among so many other things, can be unintentionally exclusive.

“We are currently looking for the next Rockstars to join our stellar team! All employees must have killer work ethic and offer fanatical customer service.”

Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn’t do any good if the content is not meaningful to our readers.

In this session, we’ll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.

Discussion points will include:

• What makes content inclusive? Including: definitions, clarifications, and real-life examples
• Why is inclusive language important?
• How we can embrace accessibility for those with every sort of ability
• Why awareness and acceptance isn’t enough — how to shift to being more process oriented

Along with awareness, there is acceptance and action…

A systematic approach to tackling common issues that threaten website performance: Covering everything from simple front end minifying, to debugging php errors, to database clean up with SQL syntax. Gain a full spectrum understanding of the different parts of WordPress and various tools available for maintaining website health and uptime.