WordCamp Greenville 2018

In this talk we will cover what Gutenberg blocks are, how to start programming them, and answer the question “Is Gutenberg really the future of WordPress?”

CSS Grid Layout is a powerful system available in CSS, which simplifies existing patterns and adds new possibilities for layout methods in our websites and applications. It is a 2-dimensional system, meaning it can handle both columns and rows.

This talk will cover an introduction of the CSS Grid Layout specification and follow up with some practical examples of how we can begin to use it in practice today.

Your clients (prospective and active) are not telling you the truth. Maybe it’s about a project that’s gone off track or a website dream they envision. Or maybe they’re not sharing their thoughts on ways their business could grow its sales or improve operations.

By demonstrating your ability to be truly authentic at each step in the process, you can aim toward creating projects that are more collaborative and ultimately more successful. Learn why it’s critical to: – Restate, in your own words, your perception of the project. – Boldly ask, “So, what do you want from me?” – Authentically and directly tell the client what you want from them. – Test for client commitment and control.

Crash course introduction to web development for WordPress covering acronyms, buzzwords and concepts that often leave outsiders mystified. Overview of primary development processes and what software and tools are needed to play the game. We’ll cover what you need to go from zero to developer and hopefully how to have fun on the way. WordPress development tools explained for beginners: ftp, git, svn, php, html, css, sass, js, jquery, IDEs, themes, child themes, the Loop, hooks, APIs, CLI, agile, bootstrap, slack, linting, sniffing … etc.

WordPress’s content management system is only one piece of a very large puzzle. Acronyms abound as a site prepares for launch—from DNS to SSL to CDN, you’re up against a series of technical tasks that need to go well to go live. Once you get to launch, there’s a whole litany of concepts a site owner ought to understand: optimizing and maintaining SEO, keeping the site secure, monitoring performance, tracking analytics, and keeping everything up to date. Plus, what do you do when performance slows down, or your site gets hacked, or users aren’t converting like you expect?

In this session, I’ll give an introduction to everything from domain hosting to site launching to cleaning a hacked site—sharing proven tools I’ve used to help hundreds of clients. You’ll get a better idea of what you can manage on your own and better understand the things you can’t (or don’t want to).

WP-CLI stands for WordPress Command-Line Interface. It is a tool for managing a WordPress site from the terminal as opposed to your web browser. Learn how to install WordPress, install or update plugins, check for hacked files, create a new user, perform a search and replace, manage data, execute custom scripts and more; all from the command-line!

In this topic, we’ll discuss the difference between billing and pricing, and how humans perceive the value offered when pricing creative services. We’ll share some economic principles that support the importance of pricing, as well as various charts and graphs exploring all the many types of billing and pricing. We’ll leave time at the end for practical questions around pricing.

If the fear of public speaking is greater than the fear of dying, the fear of asking for the sale cannot be far behind. Many business owners languish in low volume when, with a little bit of knowledge and practice, they can be kicking their sales into overdrive. We will cover classic sales techniques and update them for the digital age. We will also dig into the psychology that not only keeps some of us under-pricing but keeps us from closing the deal, at all. You don’t have to be cheesy, sleazy, or greasy to be a great salesperson. You will learn to sell with style and walk away with increased confidence to go out and make more money.

The talk is about the psychology of selling and how we can get out of our own heads and help our clients, instead of sell our products. It could also be titled, “Sell more by selling less.”

We’ve been doing this Web Design thing for a good bit now. When we started, Instagram wasn’t even a thought yet. 10 years has given us many lessons. We’ve made plenty of mistakes, and yes, even a little bit of money. And even though we’ve made countless more mistakes than greenbacks, we have learned from them, and we want to share them with you.

• Creating & Following Systems
• Selling Like A Consultant
• Taking.a Content-First Approach
• Mobile vs Desktop Usage
• Gathering Content from Clients
• Designing with Themes
•  Estimating & Getting it Right
• Making a Profit
• Supporting Clients Post-Launch
• Failing Quickly

We will never be able to say we have arrived, but learning these 10 things has been asbsolutely essential to our success.

Engenius is a digital marketing agency based in Greenville, SC. We demystify digital marketing and web design with straightforward strategies: giving you what you need and nothing you don’t. 2018 marks the 10-year anniversary of Engenius. Learn more about us at https://engeniusweb.com/about/mission.

In this talk, using years of experience helping users in both free and premium plugin support, Ben will take you through what makes a good support request, how you can create better support requests, and how good support requests make WordPress better for everyone.

Do you know that there’s a link between your support tickets and better documentation? Do you find yourself frustrated at developers and support reps who can’t seem to diagnose issues arising from their plugins or themes? Do you want to find better answers to your support questions, more quickly? Plus, the two-minute method of solving +50% of your support requests before you even send them.

In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

I’ll also cover the steps to develop and implement an all star customer service program. This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

Learn how to maintain your WordPress site to keep it secure and running smoothly. We’ll discuss: What can happen if you don’t maintain WordPress? What are useful maintenance plugins, tools, processes, and services? What’s a good maintenance schedule?

Adam Silver evolved from standard “geek/nerd” with ambitions of stardom to a WordPress techie to agency owner accidentally. His story of how he realized what it meant to do the work, focus and use tools to enhance productivity will have you nodding your head and wondering how you can take the next step.

His stories of discovering his “why”, recognizing “the one thing” and “showing up” will inspire you to overcome. You’ll love his easy-going approach, mixed with comedic relief, and cache of productivity tools to help you to overcome shiny object syndrome and imposter syndrome. Hopefully it will help you take your business to the next level.