🇹🇭 WordCamp Asia 2023

All about images on the web: current formats, how browsers load images, and upcoming formats – when and how to use them. This talk will start with a review of image formats commonly used on the web today – jpeg, git, png, SVG, and webp. What are they each good for? When and how should sites use them? Next, we will dig into the surprisingly complicated loading process of pages and images in the browser and the implications for site optimization. Finally, we will dive into newer formats like AVIF, JPEG XL, and WebP2, learn what promise they hold and how site owners can start using them today.

Remember the famous “5 minutes installation” process for installing WordPress? Let’s see what WP-CLI can do in 5 minutes. And everything else that can happen in the terminal in 40 minutes. We might actually make WordPress instances more secure. Or just break it.

This is not your usual presentation talk. This is a live terminal commanding; SSHing your WordPress administration and development; and releasing the Kraken or two.

You don’t have to be a developer to contribute to WordPress and have an impact. There are many ways a non-developer can contribute via the GitHub repository. Learn some lingo, creating and commenting on issues, search labels and work on finding solutions by commenting on design, and functionality. You will also learn how to test upcoming changes in your browser. The talk is aimed at the enthusiastic, yet critical WordPress user, who has fun testing the software, is opinionated and discuss the findings with the team. No coding skills required.

This will take place in Track 1. Also, live-streamed to Track 2 and Track 3.

After I delivered a talk in 2020 I ask myself often “What is the best way to implement PWA for WordPress” but every time I asked this question another question came up ” Why do we need PWA for WordPress” many reasons came up and I will tell you in another side “Why we don’t need PWA for WordPress”

Discuss how to convert a WordPress website to static files and upload them to a serverless environment.

1. Integrating Swup JavaScript (swup.js.org) with WordPress Theme.
2. Using the Simply Static plugin to create static files.
3. Presenting the Serverless platforms: Netlify, Github, and Cloudflare Pages.
4. Demonstration

As more and more of our lives rely on the internet and it’s associated technology, more and more people are needed to lead and work in that space. Currently, much of the emphasis in tech careers is on programming and software engineering. But not everyone likes or wants to learn how to code! In this talk, Allie will discuss the various paths that are available to you if you want to work in tech, but don’t want to ever have to touch a line of code.

Five for the Future is the official contribution program of WordPress (available at https://wordpress.org/five-for-the-future/) which encourages individuals and companies to pledge up to 5% of their time to give back to building WordPress. As WordPress scales up, this program will play a major role in helping WordPress grow with the times, and in taking our favorite open-source software to the next level.

Through Hari’s session, he will give an introduction to Five for the Future, and provide some practical tips and guidance for organizations and individuals on how they can make the most out of the contributor program.

Here’s a brief overview of my planned session:

• Brief intro and history of Five for the Future
• What constitutes a Five for the Future contribution?
• Tips and strategies for Individuals on how to contribute to Five for the Future
• Tips and strategies for Companies on How to contribute to Five for the Future
• Ideas on making the most out of your contributions and using them as a way to grow

Growth and sustaining a product or service always come back to solving customer problems. Doing this well isn’t just a contest of technology or talent. It’s often about who is doing a better job of listening to their customers. Some call this “strategic empathy.” This can become a challenge as businesses grow, and as markets quickly change. So if you want to build a successful product or service, understanding your customer is paramount. In this talk, we will explore the ways that we can make data-informed decisions, and use design thinking tools to better understand our current customers and our future customers. And you don’t have to be a designer to use design thinking tools and techniques. We’ll see some real-world examples from companies like Ancestry.com, Bluehost, and others. And we’ll be sure to leave some time for a discussion on how this kind of thinking might help your business scale its ability to listen.

How do you know if your team can handle a new project 6 months from now? Do you know who your most profitable clients are? Your least profitable? How did you decide on your hourly rates, or how much to discount large builds and retainers? How does anyone manage to make a reasonable estimate on a fixed-price build for a site that doesn’t even have specs yet?

Running a small to medium dev firm is often more art than science, but I will show you how to make the best business decisions you can with the information that you have.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! 

Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. 

In this session, panelists will share their experience of building their local WordPress community and inspire you to start or get involved with yours.

Have you ever been too ashamed to admit your current state of mind to yourself, your colleagues or your loved ones?
There is nothing EVER more important in life than your own health – both physical and mental.

There is a myth that we all have a destiny and that we know it from an early age. This is far from true for everyone. But it can be quite unsettling if you’re not part of that group, can’t it? Don’t envy these people!

There were many times when my path changed and when I had to break out of the life I was living to protect my health. It was only by taking a step back every now and then and reconsidering my personal choices and values that I became who I am today: a pioneer who loves new challenges and needs to reinvent herself from time to time to thrive. We’re aware change and stepping out of your comfort zone can be stressful and scary, especially when struggling with mental health issues. But everything you want is on the other side of fear!

In this talk, I’ll explain why taking a few steps back and finding out who you really are is important for your personal and professional growth. We’ll talk about how to re-evaluate your priorities and values, how to recognize when you need a break, and how to maintain your mental health status.

The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers:

• Why writing with one reader in mind is essential
• Importance of figuring out the point that matters the most for readers
• Questions that you need to ask before you start writing
• Discussion on performing the “So What?” test
• How you can hold the attention of your readers
• Utilizing the power word- YOU
• The art of writing less yet saying more
• The idea of crafting sentences that sing with your readers
• Making sure your message reaches the widest possible audience
• Concept of incorporating stories into your business & technical writing
• And Finally the method of utilizing Rhetoric, the advanced persuasion technique for business writing

From building communities to teams empathy is indispensable. It’s simple but impact full. Talk will cover this aspect from personal, community and business perspective. Sharing personal and professional anecdote from community, business and friends/family.

Looking for the good things during bad times has become one of my survival tactics. Finding the good in bad situations – like looking for a phoenix rising from the ashes – has often helped me stay positive when it felt like the world was burning.

The last few years have felt a lot like that. From a global pandemic to flooding, supply chain issues, political unrest, war, event cancelations, and personal struggles, this has been a difficult time for many, if not most, of us.

We have pivoted so much and so often it has felt like we have constantly been reinventing ourselves, our businesses, and our community.

So what good things have I found since this all began? WordPress has been constant and consistent. I’ve discovered a deeper love for WordPress and the WordPress community that I ever imagined.

Join me as I share the good things that have come from a trying time, and how I think we can continue to move forward in a globally-positive, community-oriented way.

In this talk, I will explain how design could be used to solve problems for customers and grow business.

Yes it’s great to get a new UI, yes it is great to deliver a better customer experience but most important is that the design must serve the customer’s needs and the business goals. And if you are missing either of those ingredients it is just a fresh coat of paint and it doesn’t really matter.

I will address this with some real examples and how thinking from a different perspective could lead to a great outcome for customers and business.

Do you know theme.json is the heart of the Block Based (FSE) Theme? If you want to develop a functional and powerful block (FSE) theme then you have to be a master in theme.json

Theme.json is a configuration file for theme styles and block settings. This session will go through the in-depth parts of the theme.json and how it may help you to develop an outstanding block theme.

Some of the things you can do with theme.json are:

• Enable or disable features like drop cap, padding, margin, and custom line height.
• Add multiple color palettes, gradients, and duotones
• Add typography like font family, sizes, etc.
• Add default widths for content and wide content
• Add custom CSS properties
• Assign template parts to template part areas

Introduction to theme.json:

• What is theme.json?
• How to create a theme.json file?
• Is theme.json can be added to any theme?

Settings for define:

• What exactly does Settings in theme.json?
• How do Settings affect the block editor and individual blocks?
• Discussion in detail about Settings properties.

Styles for apply:

• What exactly does Styles in theme.json?
• How do Styles affect the website and block style?
• Discussion in detail about Styles properties.

This session will cover each element of theme.json in more detail. After completing this session, you will be able to make a block theme more efficiently and also can convert your classic theme into a hybrid theme by adding theme.json

WP-CLI provides developers with powerful tools to quickly manage WordPress sites, automate tasks, and diagnose issues from the command line. But if you’re not creating your own commands, you’re leaving a lot of time-saving potential on the table!

In this session, we’ll explore best practices for using wp-cli, combining and reusing commands, and other tips and tricks.

Previous experience with WP-CLI is not required.

When it comes to extending WordPress we rely on plugins. We want to choose the best plugin that meet our requirements. The criteria of best plugin start by looking at some basic attributes such as who is the author, what are the reviews, does it have active support, etc.

We search for the plugins and compare these attributes in different browser tabs. What if you get to see them side by side on single screen where you can compare these attributes easily? For deeper dive you can always visit the plugin page on the WordPress.org

The WPPC tool tries to solve this problem using wp.org API client that internally leverages WordPress.org APIs .

In order to properly protect your WordPress site, you need to know your adversaries and how they work.
In this talk I will show what script kiddies & hackers do to breach your site, install malware, steal your/your customer’s data and more. Each example will then show you how to understand and mitigate these attacks so you have a secure WordPress site.

We build websites and web applications so we can deliver value. In most cases, value is measured by conversion rates. A fast website is essential for a good user experience, which leads to a good conversion rate. But making a performant website is not the only thing we need to give a good user experience. Let’s dive into the world of Core Web Vitals, understand their origins, their implementation and what actions can we take to improve our websites for a better user experience.

The REST API is the foundation of the block editor, and has been a part of WordPress for six years. But are we using it to its full potential? This talk will share practical tips for using the REST API in your themes, plugins, and headless apps. We will look at different ways to use post types and metadata to store information in WordPress, and review performance techniques to make your REST endpoints run faster. We’ll share how to use _fields to query only for what you need. We’ll look at how to use Query Monitor to diagnose issues in your custom endpoints. We’ll discuss when you might want to use GraphQL instead of REST. And I will share a component maintainer’s perspective on the best changes we’ve made to the REST API since 4.7, and some exciting features to look forward to in the future!

The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire amazing talent.

But even though global business speaks English, very often we don’t understand what the other is trying to communicate. Remote companies operating in different regions, like the one where I work, often fall short when it comes to effectively implementing practices that seem to work great in the West, in the East.

How do you navigate the minefield of culture-based misunderstanding?

In this talk we’ll dig into some of the big invisible boundaries of global business and look at ways to help us bridge them based on the experience of a former rookie who joined the Polyglots WordPress team consisting of 20 000 contributors speaking 200 languages on a whim and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

Pandemic has not only affected millions of people physically, but also devastated them mentally. Though it has taken a backseat, the deep-rooted mental imbalance is still visible in different spheres and characters across the world. With the changing scenario, the demand of content looks for more and more customer friendly content strategy with lot more aggressiveness. They believe, this will open new avenues to closely interact with all kinds’ of customers in no time. That’ll ultimately help the World Economy to grow.

In this talk I’m going to make the case that both agencies and clients should start to see their websites as Web products and the benefits associated with that. We’re going to be talking how you can make the transition from projects to products, the basic differences between the two and also the challenges and resources associated with projects and product teams.

Content marketing has been a key and highly influential marketing strategy employed by WordPress businesses for a long time. In fact, it’s a pivotal aspect of any online business’s growth strategy.

But if you don’t have a robust content marketing team, then you won’t be able to employ the technique and reap its fruits. So, how can you hire content marketers and start content marketing for your WordPress business? One of the most efficient ways, I believe, is to hire fresh college graduates, train them, and build your dream team of content marketers.

Doing so offers you the greatest opportunity of connecting fresh minds with WordPress jobs and broadly WordPress open-source movement. Second, you create opportunities for the youth in your town or the globe. Third, you’ll get unused brains to study and market your products. The list can go on.

However, there are challenges too. First of all, you must be able to train the interns. Time, effort, and expertise are a must for that.

But you can manage if you really want to succeed. I’ll share some real examples of such internship-based content marketing projects and offer a path you can follow to get started.

I’m going to talk about 3 tiers of customer support. This topic is relevant to WP product company managers, support team leaders, support engineers and freelance web designers and developers.

Most companies provide Tiers 1 and 2, and then refer to the development team for more complex tickets. In this method, customers have to wait longer and development team needs to do more and gets distracted in order to replicate the issue. This is more expensive for the company and it often leads to defensive support strategy and creates a “them vs us” situation.
Having all 3 tiers of support can lead to faster support for customers and you can be more generous with the scope of your support. It also frees up the development team for high impact projects. Customers will be more satisfied and they will have a much closer relationship with the support team.

A tier 3 support engineer should have development experience, debugging skills, communication and excellent written English. This might sound like an unusual skillset, but it does exist!

Tips on managing multi-tiered support: Each ticket should be on the lowest tier possible, it’s more efficient for the last experienced user to handle the simple tickets, but if it’s obvious that a particular ticket is very complex then it should be assigned straight to Tiers 2 or 3. It’s more efficient for the support team to remain as the point of contact. Developers should not be sending tickets to the customers.

Communication is the key! For support teams with more than 1 person, it’s essential to work closely together.
Team capacity should be continually monitored. It’s important to plan ahead when recruiting team members. Tier 1 engineers can be promoted to Tier2 and Tier 3 requires a different skillset.

As a support team grows, you need someone to manage it. At Barn2, we have a Head of Support plus 4 support engineers across 3 tiers.

The Internet has evolved leaps and bounds since its early inception in the research and academic domain, and on top of it a huge and vibrant open web ecosystem flourished. In just 30 years the web ecosystem has reached levels that were not imagined at the time of its inception. WordPress emerged as part of this evolution with an initial focus on the blogosphere, and it has itself evolved considerably and played a seminal role in the open web across time for almost 20 years. The web of today is vastly different from the past, and we are now in the midst of a web economic “boom” fueled by modern creators and formats fulfilling the needs and desires of new generations of content consumers. In this talk we will distill a brief history of the Internet, the Web, and the Creator Economy, and why and how WordPress is very well positioned to continue its evolution journey and also play a seminal role in the success of modern content creators.

An overview of business models in the WordPress ecosystem, focused on product companies. We’ll review the benefits and tradeoffs of each model and then discuss improvements to each of the models to better reflect the value and market size of the WordPress ecosystem.

There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

In 2013, I launched a blog for female creative entrepreneurs. To my surprise, it became an overnight success in its niche in Italy. Nine years later, the blog is still going strong. It grew from a handful of contributors to a newsroom of over one hundred authors.

In December 2017, I was able to hand it off to a new team thanks to the smooth editorial processes we put in place.

In this talk, I’ll share the challenges we encountered in creating a workflow for the authors. I’ll talk about my experience in maintaining quality and schedule consistent.

I will share practical solutions that different teams can use to coordinate their efforts. I’ll recommend tips for managing user permissions, assigning editing and curation, and publishing.

There are tons of helpful guides out there to help you get your WordPress website live. What you do after that though is entirely up to you. The first 6 months can be both exhilarating and frustrating in equal parts. This talk is about how to plan and execute during those critical early days, when most bloggers tend to give up even before they’ve really started.

Traditionally, writers and bloggers relied on advertisement to make generate income, which hurt the reading experience. In recent years, subscription model become popular. However, subscription model is not suitable for writers with infrequent outputs, and forces them to lock their posts behind a paywall and hurts SEO.

With the advancement on web3, NFT allows writers to sell “autographed copies” of their writings. Not only readers are now able to own a copy of the writing and writers receive income, it also helps the writings to stay openly accessible at all time.

In this talk, I shall share my experience on writing full time and make a living with Writing NFT, all on WordPress.

The topic would cover typography in detail and explore the impact of various fonts on our culture. Typography is one of the essential topics for making human-centered designs and products. The keynote would cover the absolute basics of Human-Computer Interaction (HCI) and its connection to typography & proper usage of fonts.

The session would beginner-friendly session on making the best use of typography that emphasizes making human-centered designs. I want to show some examples of thoughtful and iconic typography throughout the last few decades and how typography impacts user perception.

Typography plays a big part in how we recognize different brands, texts and how we read specific texts. Typography plays with our subconscious mind, influencing where the user should give more attention than other places. The topic would also cover why accessibility is a big part of any design and why good typography is the heart of accessible design.

Overall, the topic would emphasize choosing proper typography to make better human-centered designs and products, including designers, developers, marketers of WordPress, and the community.

I believe this session can benefit all WordPress users, including developers, designers, and anyone using WordPress. This session will give the audience an idea about the basics of human-centric designs and typography.

With the site editor and block themes, the concept of Layout arrived. It took shape as a block support, which means it’s an add-on that provides a block with extra functionality. It’s also a fundamental part of how block themes work: Layout allows us to define the width of our post content, and arrange blocks horizontally or vertically, right or left aligned, inside container blocks. In terms of block styling, Layout is a complex feature because it affects child blocks in ways that go beyond CSS inheritance.

This talk goes into how far the Layout support has come since the site editor first made its appearance in 5.9, why it has been in experimental mode for so long, what you can do with it right now as a theme or block developer – and what you can expect of it in the future!

Do you think adding the feature about earning money online is difficult?
Nowadays, we have multiple ways to add any payment, subscription feature to your website with no-code or low-code.
For example, the Shopify Buy button is a widget to add the cart feature to your site. Stripe Payment Links and Customer Portal are good for subscription services to manage your plan and your customers billing information.
In this talk, I’ll show how we can add the online payment form and customer mypage with no-code to your WordPress site. And additionally, we can learn the way to add your pricing table to your website with FSE.

With the introduction of FSE and the evolution of WordPress towards Block Editor, the business model of theme development and sales has reached a major turning point. As one of the theme developers in the business of selling WordPress themes, I would like to talk about how I am currently transforming my business, including the regional characteristics of the market.

Topic outline :

• Self-introduction
• Theme business before FSE
• What did the Block Theme change?
• Factors making monetisation more difficult
• CSS customization on Block Theme extinguishes demands for PRO themes
• Impact of WordPress version upgrades
• The foresight of WP theme business
• My definition of Value Added Patterns
• Mandatory localisation in making attractive patterns
• No future for the theme business after all?

After 30 years of employment in the nonprofit world with an impenetrable glass ceiling, enough was enough. I took my background in sales, marketing, and customer service and mixed it with my hobbyist experience running viral WordPress websites in the entertainment field. The result: if you can demonstrate the value of your skillset, be open to learning every day, and walk away when it’s the wrong fit, then there is a place for you in WordPress without knowing code. A how to on changing your life, and a road map for agencies looking to get out of echo chambers and diversify their teams.

In late 2020, WordPress Core started a multi-phase migration to move its automated testing to GitHub Actions. This talk will revisit this process to share what was learned along the way while gaining an understanding of the CI/CD concepts in GitHub Actions and how they can be used in your own projects.

For years WordPress users and agencies have shared the benefits of Open Source and the WordPress Platform. Today clients and brands are looking for more: more connections, more APIs, more data integration, and ultimately more out of their digital platform. In this talk, Karim Marucchi, CEO of Crowd Favorite, shares real life examples of delivering more to clients using Open Source solutions and the WordPress platform.

Going beyond API’s, clients are looking for their digital solution to collect data, interpret results, and take their information on their customers to deliver better client experiences. Brands are asking that their WordPress and Open Source solutions push and pull data and information to their current marketing workflow.

In this talk Karim Marucchi will share:

• Real Life Examples of how WordPress has been the Open Source “hub” enabling and leading innovation to successfully work with the MarTech 8,500 Stack.
• How Digital Experience Platforms, Omni-Channel, Agile CMS, and new concepts are shaping the future of how the enterprise is expecting of Open Source and WordPress Platform.
• From Workflows to personalization the importance of Open Source for the ever-changing world of Marketing to meet higher client expectations.

HeroPress is full of great stories of people leveraging WordPress to make their lives better. Does this really make the world a better place? We’ll review several stories of people who’ve been impacted by the HeroPress project and look at what positive things have come from it.

…And don’t let anybody tell you that their opinion is better than yours. This talk opens up a liberating perspective on colour, providing practical information on how to use it in a way that makes it possible for everyone to enjoy the products we build. With the very welcome side effect of getting your clients the conversions they want – by using colour accessibly.

A common challenge for organizations, projects, and businesses is attracting more people. On the other hand, reaching a wider audience has never been easier, and translating your website can be a crucial step. People simply prefer reading content and doing business in their native language.

However, without the right tools, it can be both expensive and time-consuming. This is where automatic translation can give you an edge. Today, it is often indistinguishable from human translation. Plus, it’s super quick and affordable.

This is what I’d like to talk about – how to use AI translation to translate your website and find a bigger audience.

This topic is relevant for the WordPress audience because of the language barrier most of us face in the often English-first world. I’d like to show how something that seemed too expensive and complex just a few years ago is today easily achievable.

In my talk, I would cover the following points:

• AI-powered translation – where it is and where it’s going
• Story of when I was personally totally astonished by how good AI translations have become
• How translation AI works, how it’s “trained”, where it excels and where it still faces challenges
• Will human translators soon be replaced by AI?
• Why you should translate your site
• Advantages a multilingual website brings to your company, organization, or a project
• Why automatic translation is a great option (it’s super fast, affordable, and accurate)
• How to easily and quickly translate your WordPress site using automatic translation
• The AI options out there (DeepL, Google Translate, Microsoft Azure, Amazon Translate…)
• The tools you will need and the tools available for WordPress
• Do you need human assistance with your automatically translated content?
• WordPress’s own multilingual future
• Phase IV promises multilingual WordPress but what would it mean and need?
• Where does automatic translation fit into WordPress’s future multilingual features?

The importance of JavaScript and its ecosystem have risen over the years to become intrinsically linked with WordPress development. When the block editor was introduced, one of the questions people were asking was, “Do I need to learn React to work with blocks?”

In this talk, I’ll share my thoughts on whether one should learn React, the library which the block editor is written in and why.

This is a talk about the adventure and challenges of switching careers from two different fields: medical and WordPress. The route had a lot of unique challenges, colorful characters and transformative life scenarios.

From one major piece of content, in this talk I break down all the different kinds of content and which platform you can use them in. From creating a Youtube video, to a blog post, to carousel or a LinkedIn post, and how to manage your content calendar and database, I walk through the steps of how I’ve grown to 10,000 Youtube Subscribers and 36k TikTok followers in 2 years.

This will have an introduction to Continuous Integration and
Deployment (CI/CD) in automating the QA process of visually comparing
changes after a WordPress core, plugin or theme update.

Topics include:

• Introduction to Automation / CI / CD
• What is Visual Regression
• CI / CD choices
• What are different Visual Regression tools
• Limitations of Visual Regression
• Demo of a CI/CD Sample setup

This will utilize the GitHub Actions for the CI/CD and BackstopJS and compare the difference after a change.

I will discuss different WordPress marketing channels and share my experience using them. The channels will include WordPress.org, Email Marketing & Automation, Affiliate marketing, and YouTube. I will also share tips on deciding which marketing channel to focus on based on product and price point.

Learn WordPress is a central hub for people wanting to learn and teach about WordPress. The site hosts multiple types of community-generated content aimed at both learners, teachers, and contributors of WordPress. Currently, the majority of content is in English, leaving a huge opportunity for contributors to translate and/or create new content for their locales.

In this talk, we’ll focus specifically on contributing localized content to the Learn WordPress site. We’ll introduce the 4 different types of content on the site, and walk through the process of creating and publishing localized content on the site.

As a result of the talk, attendees will gain the confidence that they, too, can contribute localized content to Learn WordPress. Attendees will walk away knowing what practical steps they can take to contribute localized content to the site.

The best lessons in life are simple. This is one such principle – the ultimate key to charisma, influence and impact.

Consider this for a moment…

We are all in the game of persuasion. Almost everything we do – writing blog posts and emails, applying for a job, presenting ideas, creating products and websites, answering customer support… There’s one common goal – to persuade someone.

I’ve been a lifelong student of persuasion, behavior and copywriting. And my brain fried with excitement when I stumbled upon this one sentence. A sentence that elegantly sums up all wisdom about marketing, sales, charisma, influence, power and impact.

Tell me if you agree with this…

We are already juggling with so many challenges that we don’t need yet another complex marketing method.

Persuasion doesn’t require good looks, a silver tongue or infallible logic. It doesn’t require confidence, charm or a magnetic personality. Persuasion’s got nothing to do with you. You will soon see why – when you attend this talk!

The way the visual design of the WordPress theme development cycle used to run in the pre-Gutenberg era needs to undergo significant change to unlock the efficiency made available by Gutenberg. By educating designers about Gutenberg constructs such as block styles, block variations, block patterns, global style variations, and reusable blocks, we can bring designers and developers closers, thus reducing turnaround time on projects and improving quality.

Through both theoretical principles and practical real-world examples we’ll examine what performance and scalability mean from a server-side development perspective and how you can optimize for them.

We’ll cover basic mechanisms like profiling, deferred processing and caching first to make sure we got the big chunks out of the way.

Then we’ll dive deeper into code that simply needs to run faster or in a more scalable way, covering things such as loop optimization, static data, opcaches and other mysterious concepts.

Some of us love to manage servers. But for a lot of WordPress developers, servers are something we’d rather avoid. We’re happy to pay hosting providers, so we don’t have to worry about it.

WordPress hosting doesn’t remove all your hosting headaches. You still have to worry about scaling. You’re often overpaying for hosting because you have to worry about the worst-case scenario.

Well, that’s what serverless WordPress tries to solve. With serverless WordPress, you only pay for what you use. Meanwhile, you get an infrastructure that can scale from handling zero traffic to thousands in seconds.

This talk will go over serverless WordPress and how it works. You’ll learn how it differs from regular WordPress hosting with a traditional server setup and why it’s a game-changer for WooCommerce hosting. We’ll finish by going over tools and projects you can use to deploy your serverless WordPress site.

I have been working with the WordPress community since 2012. Whenever people hear about WordPress, people think it is developing features or just writing blog posts. I want to change this stereotyping mindset by sharing my journey, experience and knowledge around the following topics-

1. Technical writing
2. Content marketing
3. Digital advertising
4. Product management
5. Project management
6. Customer service
7. Community management
8. Partnership management

To hook your readers’ attention and motivate them to act as per your desire is a little bit tricky. You have to understand first what they want, why they want, and how they convinced to want a particular thing. It’s all about their brain which is nurtured by the surrounding atmosphere.

Every reader has individual psychology during reading a book or article. A writer must know how to combine their thoughts and hit their emotions. Neuroscience helps a writer deeply know about a reader. And bring some special features to the writing that actives readers’ minds with certain types of stimulation.