Daryl L. L. Houston
Deborah Beckett
Karen Arnold
Mark Carrara
Kimanzi Constable
WordPress is Just the Beginning
So you got smart and started a WordPress website, great! Now what? What are you going to do with your WordPress website? Are you a company that wants to sell products? Are you a writer who wants to sell your book? Do you want to spread a message?
How can you do this and get heard above all the noise? This session will teach you how to truly connect with people in a way that they’ll listen and help share your content. Whatever you’re trying to do with your WordPress website, no one will listen until you truly connect with them, let me show you how to do that!
This session will show you how I self-published and completely flopped (11 ebooks sold). Tapped into the power of my story and to date have sold over 50,000 copies using only my two WordPress websites and social media!
Carlos Reyes
Flying High: Making a Living Blogging about Model Airplanes
Starting and running a successful business always involves a lot of hard work. Creating and running a commercial website is no different.
I have been running my own website full-time for five years now. I do not claim to have all the answers. Nobody does! I do claim to have had some success with my business. There have been a lot of hard lessons along the way, and I would like to share some of them.
The focus of the talk will be on the non-technical and technical aspects of running an online business. I plan to provide lots of tips and pointers to additional resources.
WordPress and technology in general are key parts of any online strategy. I will be giving a high level overview of the technical components of my website. The focus will be on what makes me unique and on explaining why I made the decisions that I have made.
Sophie Martin
A WordPress Legal Primer
This talk will cover some of the legal rights, responsibilities, and pitfalls for site owners and managers, including copyright and intellectual property issues for publishers, consultants, and work-for-hire bloggers. Participants will walk away with tools and resources they can use in the management of their WordPress sites.
Max Bloom
Make Your WordPress Theme Your Very Own
Learn how to modify colors, fonts and everything else in a theme using the CSS editor in WordPress. A basic knowledge of HTML will be helpful.
Sean Wells
Using Cloud Applications to take your Site from Good to Great
WordPress widgets and plug-ins are great ways to improve the functionality of your website. However, I am often held up in developing a new aspect of a site by either limitations of graphic presentation, functionality or complexity of use in available widgets and plug-ins. Often, I just want to get my site up and running.
In this presentation, I will illustrate how Cloud applications can add a professional touch to a simple website for little to no cost. Add a searchable and sortable database, create professional looking registrations forms that accept payment, create an online store and more, all in an evening! During the presentation, I will create a mock store with appealing features that will bring a sense of professionalism and legitimacy to your site. Ideal for individuals, small businesses and non-profits looking to create some proactive and immediate interactio
n with their target audience.
Ben Byrne
High-Performance Front-End Development
When it comes to the web, studies have shown that having a fast-loading site is critically important. Often, focus on improving a web site’s performance focuses on “back end” optimization: making sure your server has enough RAM, Apache is configured properly, and your site is being cached server-side.
But that’s only half the equation: another huge factor is how quickly the user’s browser can load and process the assets delivered by the server. This session will go far beyond simply reducing image file sizes (though that helps), and cover advanced techniques for improving performance, such as CSS sprites, reducing DOM complexity, tuning external asset loading, and more.
Ray Gulick
Building a Better CMS: Making it Beautiful for the People who Maintain the Website
As designers, we spend a lot of time on the public side of a website, making sure it’s beautiful, easy-to-use, and that it communicates clearly to the website audience. But what about the admin area? The people who maintain the website also need ease of use, clarity, and yes, beauty, as they add or change content.
We’ll review some techniques for simplifying the WordPress admin, and making it more efficient to maintain company and organization websites:
Melissa J White
Finding Your Sweet Spot: How to Choose The Perfect Blog Subject
Choosing your blog subject might seem obvious at first, but through looking at your personal and professional goals, and dovetailing that with the needs of your market, you can hone your blog subject and make it successful—however you measure that success. We’ll look at successful blogs on the WordPress platform and how they got that way.
Although aimed primarily at beginning bloggers, this presentation can also help the Intermediate publisher focus their current blog, and will give SEO advice to blog designers.
Adam Baney
It’s a Lot Like Building a House
WordPress is an awesome tool that allows us to manage websites. There are many plugins and widgets that can easily be added to any WordPress install to extend its functionality. However, just because we add myriads of great plugins and widgets to our sites, doesn’t mean that our sites will be successful. I’ve seen it happen many times that someone starts a site thinking that just because they have a site, they will suddenly have tons of traffic or tons of new business. Later when they realize that their site isn’t doing much, they reach for some plugins, add a new blog post, or do whatever else they think will bring in more business to their site. Unfortunately, there was a step that was missed in the process.
Before even setting up a shiny new WordPress install, most of the work should be put into planning. Planning in the way of business strategy, positioning, branding, creating the content and organization of a website, and finally design. You know? It’s a lot like building a house.
Bryce Corkins
Hooked on Actions
We’ll review the WordPress Hook/Action/Filter process, including:
Lauren MacEwen
Chat me up! Using Social Media to Promote your Blog
Building your blog exposure is not just about writing, it is about integrating the tools that are available to you like plugins, social media, accessing the power of social share. We will discuss ways to increase your exposure from both the technical and social standpoint.
Robert DeYoung
Jamii Corley
The Benefits of WordPress-Specific Web Hosting
When choosing a web host for your clients’ WordPress sites, you often have to make compromises. Shared hosting providers support many kinds of web applications, and are very cheap, but are not optimized for WordPress. Speed and Security may suffer. A dedicated server can be tuned for your specific application, but requires IT support to maintain and update (which means much higher cost). A third alternative, WordPress-specific hosting providers, offer a happy middle ground. The environment is tuned for WordPress, and can provide the increased speed and security of a dedicated server option, without the big IT expense.
This talk covers the kinds of things a hosting provider can do when they focus on a single type of application (WordPress), in particular what can be done to improve speed, security, and ease of use.
Kevin Conboy
Panel Discussion: Making a Living as a Designer or Developer with WordPress
Kevin Conboy (Automattic) moderates a discussion with four experienced designer/developers who make their living with WordPress. There will be plenty of opportunity for direct questions from the audience.
Designing For WordPress: Throwing Out the Blank Canvas
Most web designers start out with a blank Photoshop canvas and go from there, but designing a WordPress theme requires intimate knowledge of how WordPress sites are built. This course aims to change the way you think about designing for WordPress and what to keep in mind when doing so. We’ll begin by ditching the Photoshop blank canvas state-of-mind and looking instead at how to create a cohesive design system that is as flexible and extensible for your users as they’ve come to expect from a WordPress-powered site.
Alex King
Core Competency: Things You Might Not Know about How WordPress Works (but should)
WordPress as a platform has evolved over 8 years with contributions from hundreds of developers. This combination (along with the natural evolution of decision making that comes with experience) has left a number of “oh, it does that?” bits in the WordPress core codebase. We’ll explore a few of these so that you’ll be better equipped to work with and around them.
Jake Goldman
Enterprise Class WordPress: Going Big with WordPress
Sure, we all get that WordPress is great blogging software, and makes a great website for Joe’s Corner Coffee Shop or Mike’s Hometown Consulting Services. And maybe you feel solid about your ability to build a WordPress site on a shared host or VPS. But what about the big guns? Is WordPress a $200,000 enterprise CMS for large businesses? Is it a million dollar CMS for a movie production? And if so, what does this mean for building, hosting, and managing such implementations? How do we even sell WordPress as such?
This talk is an honest exploration and dialog about what it means to sell, implement, and manage enterprise-class WordPress implementations. We’ll touch on solutions, like WordPress.com VIP hosting, EditFlow workflow tools, and development techniques where reliability and scale is a must. We’ll also examine the places where WordPress struggles to compete with or falls short of its enterprise competition, and explore how we can solve some of these problems as a community.
The target audience is freelancers, strategists, and business leaders that want to go bigger with WordPress.
These are the people that make this event happen. They work tirelessly for weeks and months to plan, coordinate, and execute the best event possible. If you get a chance to thank them, please do!
Ray Gulick (+ add me)
Karen Arnold (+ add me)
Details TBD.
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